amp-web-push-widget button.amp-subscribe { display: inline-flex; align-items: center; border-radius: 5px; border: 0; box-sizing: border-box; margin: 0; padding: 10px 15px; cursor: pointer; outline: none; font-size: 15px; font-weight: 500; background: #4A90E2; margin-top: 7px; color: white; box-shadow: 0 1px 1px 0 rgba(0, 0, 0, 0.5); -webkit-tap-highlight-color: rgba(0, 0, 0, 0); } /** * Jetpack related posts */ /** * The Gutenberg block */ .jp-related-posts-i2 { margin-top: 1.5rem; } .jp-related-posts-i2__list { --hgap: 1rem; display: flex; flex-wrap: wrap; column-gap: var(--hgap); row-gap: 2rem; margin: 0; padding: 0; list-style-type: none; } .jp-related-posts-i2__post { display: flex; flex-direction: column; /* Default: 2 items by row */ flex-basis: calc( ( 100% - var(--hgap) ) / 2 ); } /* Quantity qeuries: see https://alistapart.com/article/quantity-queries-for-css/ */ .jp-related-posts-i2__post:nth-last-child(n+3):first-child, .jp-related-posts-i2__post:nth-last-child(n+3):first-child ~ * { /* From 3 total items on, 3 items by row */ flex-basis: calc( ( 100% - var(--hgap) * 2 ) / 3 ); 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Its doughnuts, available for many years only in the Southeast, had attracted a devoted, even fanatical, customer base. When the company decided to go national, it opened franchises in locations guaranteed to generate buzz — Manhattan, Los Angeles, Las Vegas — and customers lined up around the block. By August 2003, KKD was trading at nearly $50 on the New York Stock Exchange, up 235 percent from its initial public offering price of $21 on Nasdaq, and Fortune magazine was calling Krispy Kreme the “hottest brand in the land.” For the fiscal year ended in February 2004, the company reported $665.6 million in sales and $94.7 million in operating profit from its nearly 400 locations, including stores in Australia, Canada, and South Korea. —Kremed! (CFO.com)

Wait a minute… $21 x 2.35 = 49.35, so “nearly $50” is accurate. But “up 235%”?

$21 x 1.00 = $21, but I wouldn’t say “trading at $21, up 100% from its initial public offering price of $21.”

I’d bet dollars to doughnuts that should read “up 135%.” Am I wrong?

View Comments

  • It's actually the phrase "up 235%" that makes this text wrong... The original price is included in the formulation, so it would have been better to say "...selling AT 235% of its initial public offering..." I just finished a chapter on consumer mathematics in class - it's always the words that confuse people, not the formulas :)

  • If I were the writer, I would have said "more than doubled"...which is still weasely, but impressive without fidgeting the math. Of course a bazillion bazillion % is "more than doubled" so it's still too vague. So maybe "a little more than doubled" would work better. But wait -- how much is a little? Ahhh...words and numbers...they're all arbitrary signifiers.

  • Ooo, we English-y people CAN do math and not just hang on others' statistics brainlessly. *beams with pride because she is in math class presently and got an A on the first test* :-)

    I know it's not rocket science to see that some numbers just don't add up, but I like feeling truly competent by recognizing things like this when they're not my forte--you should, too! It seems that there needs to be an explanation behind these numbers.

  • I just did the math in Excel (21 * 235%) and it came to 49.35. 135% would be about 28.something.
    I guess the "up 235%" wording is iffy. But 49.35 is indeed 235% of 21.
    (This is why I hate it when my students spout out statistics during their speeches in my class...they never make any sense!!!)

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Dennis G. Jerz