The study had youngsters sample identical McDonald’s foods in name-brand and unmarked wrappers. The unmarked foods always lost the taste test. Robinson said it was remarkable how children so young were already so influenced by advertising.
The study involved 63 low-income children ages 3 to 5 from Head Start centers in San Mateo County, Calif. — For kids, it tastes better if it’s in a McDonald’s wrapper (NY Daily News)
That clown is scary.
Of course, if you want to get the kids to eat their liver and Brussels sprouts, save those HappyMeal boxes.
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Yes, that's an interesting point -- the "presentation" is supposed to be a big way that people assess the value of food.
Dennis, I'm surprised you didn't point out the obvious flaw in this study. There's no control group. I bet that if you wrapped food in non-brand "pretty" wrappers, or even just dark blue or pink wrappers depending on the gender of the child, you would also find that the "pretty" food tastes better. Wouldn't you?