Professors With Personal Tweets Get High Credibility Marks

I’m not sure my students really need to read what I tweet while I watch episodes of the 1979 Buck Rogers shows, but it’s very interesting to see how Twitter impacts the perception of a faculty members’ professional ethos.

The researchers created three accounts on Twitter for three fictional “professors” named Caitlin Milton, Caitlyn Milton, and Katelyn Milton. One account was filled personal tweets (“Feeling good after an early morning swim at the rec center”), the second with scholarly ones (“working on a study about how social-networking sites can be used in educational settings), and the third with a combination.

To Ms. Johnson’s surprise, when the students were surveyed, they rated the personal professor the highest on measures of competence, trustworthiness, and caring—which adds up to credibility.

via The Chronicle of Higher Education.