If Google+ Heads to the Grave, at Least It’ll Have Direction

Forced Google+ integration in Google Reader and YouTube, both of which had strong communities of their own beforehand, are prime examples of how Google+ fostered hostility rather than goodwill.

The time is right for Google to rethink its approach. I still like the idea of Circles as a way of controlling who sees what, but there are other ways of letting people share without the Circle mechanism, whether it’s through phone numbers, Gmail context or physical proximity. —TIME.com.