What Twitter Can Be

Hardcore Twitterers have the savvy and patience to continuously tune the array of accounts they follow. They even train the nuances of their visual attention to notice only what they care about when scrolling rapidly. However, new users usually get lost in the rough before they have a chance to find any diamonds.

The next few hundred million Twitter users will want to know that they are always seeing the most interesting and most important Tweets. Sometimes that will mean seeing the freshest Tweets posted. However, in many other cases, users won’t care if those Tweets are ten seconds or one hour or two days old. In parallel, they won’t care if the Tweets were posted by someone they follow or not. They just want the best stuff.

So it is time to ditch the assumptions that:

• Recent Tweets are always the best Tweets.
• Only the people we follow post the best Tweets.

–Chris Sacca, Lowercase Capital