Why liberal arts and the humanities are as important as engineering

We learned that though a degree made a big difference in the success of an entrepreneur, the field it was in and the school that it was from were not significant factors. YouTube chief executive Susan Wojcicki, for instance, majored in history and literature; Slack founder Stewart Butterfield in English; Airbnb founder Brian Chesky in the fine arts. And, in China, Alibaba chief executive Jack Ma has a bachelor’s in English.

Steve Jobs touted the importance of liberal arts and humanities at the unveiling of the iPad 2: “It’s in Apple’s DNA that technology alone is not enough — it’s technology married with liberal arts, married with the humanities, that yields us the result that makes our heart sing, and nowhere is that more true than in these post-PC devices.” With this focus, he built the most valuable company in the world and set new standards for the technology industry. 

Logitech CEO Bracken Darrell, who majored in English, also emphasized this. I recently asked him how he turned his company around and caused its stock price to increase by an astonishing 450 percent over five years. He said that it was through relentlessly focusing on design in every product the company built; that engineering is important but what makes a technology product most successful is its design. –Vivek Wadhwa, LinkedIn