Weblogs and the Mass Amateurization of Publishing

“A lot of people in the weblog world are asking ‘How can we make money doing this?’ The answer is that most of us can’t. Weblogs are not a new kind of publishing that requires a new system of financial reward. Instead, weblogs mark a radical break. They are such an efficient tool for distributing the written word that they make publishing a financially worthless activity.” —Weblogs and the Mass Amateurization of PublishingShirky)