The Hole Story: How Krispy Kreme Became the Hottest Brand

“I say only three types of people claim they don’t like Krispy Kremes: nutritionists (your basic glazed has 200 calories and 12 grams of fat), Dunkin’ Donuts franchisees, and compulsive liars….It was Mack who came up with the concept of “doughnut theater.” They put the doughnut-making equipment in stores so that people could see the doughnuts cook for exactly 115 seconds in 365-degree vegetable shortening, after which the precious confections plow through a glaze waterfall before curving 180 degrees around to the counter so that a salesperson can pluck a hot one right off the line and hand it to the drooling customer.” Andy Serwer —The Hole Story: How Krispy Kreme Became the Hottest Brand (Fortune)

During the summer after I graduated from high school, my buddy Eric and I would buy a couple boxes of Krispy Kremes and drive around late at night to the houses of girls we knew.

When they opened the door at 10pm on a weeknight, instead of saying, “It’s 10pm on a weeknight!” they would say, “Donuts!”

If they invited us in, great. If not, we’d move on.

And yes, I am filing this under “Technology” because them things are engineering marvels. Mmmm…