How Capt. Kirk would out-invest Mr. Spock

“As an investor, are you Mr. Spock, a rational, unemotional decision-maker who weighs all the options, or Captain Kirk, who is likely to respond with his feelings in making a decision?|At first glance, Mr. Spock would seem to have the advantage and make the best judgments about which stocks to buy.|Not necessarily, say a trio of visiting scholars at the Federal Reserve Bank of Atlanta.” Tom Walker
—How Capt. Kirk would out-invest Mr. Spock (AJC)

My bank account… it’s dead, Jim. I’m a doctor [of philosophy], not an investor!