Technology's gender balancing act

Technology has come a long way since the washing machine, but somewhere along the line it lost relevance to women. Now gadget makers are striving to win back the female market….

[O]ne can pick up lipstick memory sticks, mini iPods in pastel hues, mobiles with mirrors in them, and slim cameras, all intended to pull at the purse strings of women.

But there is a fine line between making technologies appeal to wider audiences and patronising that audience with devices that look pretty but do not do much. —Jo Twist —Technology’s gender balancing act (BBC)

Thanks for the suggestion, Rosemary.

P.S. Jo Twist… really?