paidContent – Mobile

It must have sounded like a great idea to someone at News Corp (NSDQ: NWS) at the time: “Hey, I know how we can sell more subscriptions through the New York Post iPad App! Let’s block access through iPad Safari and make them go to the app instead.” What they should have heard: “Hey, let’s make our editorial content as inaccessible and irrelevant as possible and send iPad users to other options. Oh, and at the same time, let’s take three giant steps back.” —paidContent – Mobile.