With historic losses looming, Postal Service launches new ad campaign – The Washington Post

And this is, apparently, the best they could come up with? FUD works when you have the advantage of power, or numbers… or, apparently, a still-hefty taxpayer-backed budget.

“A refrigerator has never been hacked,” an announcer says in the first message as an actress pins a paper bill to her fridge.

In the other ad, a smiling letter carrier is seen walking her route while an announcer reminds viewers that hand-delivered messages ensure that “important letters and information don’t get lost in thin air, or disappear with a click.”

“We’re not trying to be Luddites here. We’re not trying to say technology is bad. But the predictions of how fast customers would leave us were overstated,” said Joyce Carrier, manager of advertising and media planning for the Postal Service. “The switch has been much slower than originally anticipated.” —With historic losses looming, Postal Service launches new ad campaign – The Washington Post.