In anticipation of the film, Sony turned to Wieden+Kennedy to give fans the opportunity to serve alongside the Royal Secret Intelligence Service’s most famous fictional agent, by passing a secretive five-part examination conducted through an online text adventure game.
Finding the text adventure game in the first place required more than a little work. A few weeks ago, Ireceived a package in the mail from “J,” a man with an unwholesome fixation with barn swallows. Inside the relatively innocuous package, J sent over a Sony IC Reader pre-loaded with 18 seconds of birds chirping. The name of the file, 50-112-251-215.mp3, directed attentive players to the IP address50.112.251.215, which serves as the hub for the experience. An advertisement on the Reddit homepagealso drove visitors to the page, along with a companion advertisement from the “Sky Full Society” that provided Redditors with the same sound file of birds chriping.
The stark website features the Royal Secret Intelligence Service’s seal, along with a simple question: “ARE YOU FIT TO SERVE?” Initially, the test itself was protected by an audio password: players could only gain access to the MI6 application process by playing the audio file of birds chirping. That additional barrier has since been removed, and the viral experience begins in earnest with the click of a button. —Wired
Post was last modified on 1 Nov 2012 6:01 pm
Another corner building. Designed and textured. Needs an interior. #blender3d #design #aesthetics #medievalyork #mysteryplay
What have my students learned about creative nonfiction writing? During class they are collaborating on…
Two years after the release of ChatGPT, it may not be surprising that creative work…
I both like and hate that Canvas tracks the number of unmarked assignments that await…
The complex geometry on this wedge building took me all weekend. The interior walls still…
My older siblings say they remember our mother sitting them down to watch a new…