Expertise requires that, compared to the average person, one has a deeper understanding of a topic, a more well-researched opinion on the topic, and privileged information on the topic. The ability for anyone with a fast wireless connection to obtain an entire Lou Reed discography or the entire compendium of Get a Life episodes means that anyone can dig deep into a particular body of work. Access to carefully written blog posts about the true meaning of Inland Empire and the hidden samples used inPaul’s Boutique (not to mention access to Wikipedia) means that research is easy. Music and film piracy means that priority access has become a thing of the past.
Much has been written about how the Internet has granted the opportunity for celebrity status to the masses, making good on Andy Warhol’s promise of everyone getting their 15 minutes of fame, and justifying Time magazine’s decision to give you (me) their 2006 Person of the Year award. But Thomas de Zengotita wrote the most intelligent treatise on this phenomenon in his prescient, pre-YouTube article, “Attack of the Superzeroes: Why Washington, Einstein, and Madonna can’t compete with you.” In it, de Zengotita noted, “Being famous isn’t what it used to be.” —Pacific Standard
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