This article makes an excellent point. The essential connection between the positive message that makes the pro-girl ad worth sharing and the product being sold is tentative at best.
In a recent ad for Always feminine hygiene products, women and men are asked to demonstrate how it looks to “run, throw and fight like a girl.” They all portray inept ditziness. Then a group of young girls is asked to demonstrate the same things, and they do it with strength and accomplishment.
Then type tells us, “A girl’s confidence plummets during puberty. Always wants to change that.”
Yet another example of the empowerment ploy. Notice how this ad could just as easily have ended with “Guess Jeans wants to change that” or “Weight Watchers wants to change that.” —CBCNews.ca
Post was last modified on 26 Jul 2014 8:25 am
A little over a century ago, the printer T.J. Cobden-Sanderson took it upon himself to surreptitiously dump…
A quick Sunday visit to #fortligonier with my history-loving son.
The choreographer daughter is doing a thing.
No interior yet. Getting there. Gotta start somewhere. Low-poly background detail for a medieval theater…
This is manageable. Far better than some semesters.
View Comments