Fully 80% of adult Internet users, or about 93 million Americans, have searched for at least one of 16 major health topics online. This makes the act of looking for health or medical information one of the most popular activities online, after email (93%) and researching a product or service before buying it (83%). | Our finding represents a substantial enlargement of the population we have called online “health seekers” in the past. Previously, we have reported that 62% of Internet users said “yes” when we asked if they look for health or medical information online. For the first time, we prompt respondents with questions about specific health topics, to give a fuller portrait of what Americans are looking for online. Not surprisingly, the number of health seekers increased when we asked Internet users more specific questions.
—Half of American Adults Have Searched Online for Health Information (Pew)
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