“I have concluded that AOL’s brand would benefit from being removed from the corporate name…” AOL executive Jon Miller —
AOLTime Warner (Internal Memos)
Yup, just like it’s good for the diseased limb if you cut if off from the rest of the body.
This is an amusing attempt at corporate spin. He even tries to beat the critics to the punch: “there is no question this will provide the media yet another opportunity to write negatively about the merger of AOL and Time Warner.” You can’t blame the guy for trying.