Of Sneakers and Toothbrushes

Same color palette: greens, blues, and reds on a synthetic base of white. Same kinds of curves and contours, same balance and proportions. Whereas once upon a time toothbrushes were made from a single plastic cast, contemporary models, like contemporary athletic shoes, are built up out of inscrutable deposits of layers and sediment that speak to some elsuive yet exquisitely refined ergonomic principle. —Matt Kirschenbaum —Of Sneakers and Toothbrushes (MGK)

This one made me smile. Does the target audience for Nike ads actually call them “sneakers” these days? Just curious.