amp-web-push-widget button.amp-subscribe { display: inline-flex; align-items: center; border-radius: 5px; border: 0; box-sizing: border-box; margin: 0; padding: 10px 15px; cursor: pointer; outline: none; font-size: 15px; font-weight: 500; background: #4A90E2; margin-top: 7px; color: white; box-shadow: 0 1px 1px 0 rgba(0, 0, 0, 0.5); -webkit-tap-highlight-color: rgba(0, 0, 0, 0); } /** * Jetpack related posts */ /** * The Gutenberg block */ .jp-related-posts-i2 { margin-top: 1.5rem; } .jp-related-posts-i2__list { --hgap: 1rem; display: flex; flex-wrap: wrap; column-gap: var(--hgap); row-gap: 2rem; margin: 0; padding: 0; list-style-type: none; } .jp-related-posts-i2__post { display: flex; flex-direction: column; /* Default: 2 items by row */ flex-basis: calc( ( 100% - var(--hgap) ) / 2 ); } /* Quantity qeuries: see https://alistapart.com/article/quantity-queries-for-css/ */ .jp-related-posts-i2__post:nth-last-child(n+3):first-child, .jp-related-posts-i2__post:nth-last-child(n+3):first-child ~ * { /* From 3 total items on, 3 items by row */ flex-basis: calc( ( 100% - var(--hgap) * 2 ) / 3 ); } .jp-related-posts-i2__post:nth-last-child(4):first-child, .jp-related-posts-i2__post:nth-last-child(4):first-child ~ * { /* Exception for 4 total items: 2 items by row */ flex-basis: calc( ( 100% - var(--hgap) ) / 2 ); } .jp-related-posts-i2__post-link { display: flex; flex-direction: column; row-gap: 0.5rem; width: 100%; margin-bottom: 1rem; line-height: 1.2; } .jp-related-posts-i2__post-link:focus-visible { outline-offset: 2px; } .jp-related-posts-i2__post-img { order: -1; max-width: 100%; } .jp-related-posts-i2__post-defs { margin: 0; list-style-type: unset; } /* Hide, except from screen readers */ .jp-related-posts-i2__post-defs dt { position: absolute; width: 1px; height: 1px; overflow: hidden; clip: rect(1px, 1px, 1px, 1px); white-space: nowrap; } .jp-related-posts-i2__post-defs dd { margin: 0; } /* List view */ .jp-relatedposts-i2[data-layout="list"] .jp-related-posts-i2__list { display: block; } .jp-relatedposts-i2[data-layout="list"] .jp-related-posts-i2__post { margin-bottom: 2rem; } /* Breakpoints */ @media only screen and (max-width: 640px) { .jp-related-posts-i2__list { display: block; } .jp-related-posts-i2__post { margin-bottom: 2rem; } } /* Container */ #jp-relatedposts { display: none; padding-top: 1em; margin: 1em 0; position: relative; clear: both; } .jp-relatedposts:after { content: ''; display: block; clear: both; } /* Headline above related posts section, labeled "Related" */ #jp-relatedposts h3.jp-relatedposts-headline { margin: 0 0 1em 0; display: inline-block; float: left; font-size: 9pt; font-weight: bold; font-family: inherit; } #jp-relatedposts h3.jp-relatedposts-headline em:before { content: ""; display: block; width: 100%; min-width: 30px; border-top: 1px solid #dcdcde; border-top: 1px solid rgba(0,0,0,.2); margin-bottom: 1em; } #jp-relatedposts h3.jp-relatedposts-headline em { font-style: normal; font-weight: bold; } /* Related posts items (wrapping items) */ #jp-relatedposts .jp-relatedposts-items { clear: left; } #jp-relatedposts .jp-relatedposts-items-visual { margin-right: -20px; } /* Related posts item */ #jp-relatedposts .jp-relatedposts-items .jp-relatedposts-post { float: left; width: 33%; margin: 0 0 1em; /* Needs to be same as the main outer wrapper for Related Posts */ box-sizing: border-box; -moz-box-sizing: border-box; -webkit-box-sizing: border-box; } #jp-relatedposts .jp-relatedposts-items-visual .jp-relatedposts-post { padding-right: 20px; filter: alpha(opacity=80); -moz-opacity: .8; opacity: .8; } #jp-relatedposts .jp-relatedposts-items .jp-relatedposts-post:nth-child(3n+4), #jp-relatedposts .jp-relatedposts-items-visual .jp-relatedposts-post:nth-child(3n+4) { clear: both; } #jp-relatedposts .jp-relatedposts-items .jp-relatedposts-post:hover .jp-relatedposts-post-title a { text-decoration: underline; } #jp-relatedposts .jp-relatedposts-items .jp-relatedposts-post:hover { filter: alpha(opacity=100); -moz-opacity: 1; opacity: 1; } /* Related posts item content */ #jp-relatedposts .jp-relatedposts-items-visual h4.jp-relatedposts-post-title, #jp-relatedposts .jp-relatedposts-items p, #jp-relatedposts .jp-relatedposts-items time { font-size: 14px; line-height: 20px; margin: 0; } #jp-relatedposts .jp-relatedposts-items-visual .jp-relatedposts-post-nothumbs { position:relative; } #jp-relatedposts .jp-relatedposts-items-visual .jp-relatedposts-post-nothumbs a.jp-relatedposts-post-aoverlay { position:absolute; top:0; bottom:0; left:0; right:0; display:block; border-bottom: 0; } #jp-relatedposts .jp-relatedposts-items p, #jp-relatedposts .jp-relatedposts-items time { margin-bottom: 0; } #jp-relatedposts .jp-relatedposts-items-visual h4.jp-relatedposts-post-title { text-transform: none; margin: 0; font-family: inherit; display: block; max-width: 100%; } #jp-relatedposts .jp-relatedposts-items .jp-relatedposts-post .jp-relatedposts-post-title a { font-size: inherit; font-weight: normal; text-decoration: none; filter: alpha(opacity=100); -moz-opacity: 1; opacity: 1; } #jp-relatedposts .jp-relatedposts-items .jp-relatedposts-post .jp-relatedposts-post-title a:hover { text-decoration: underline; } #jp-relatedposts .jp-relatedposts-items .jp-relatedposts-post img.jp-relatedposts-post-img, #jp-relatedposts .jp-relatedposts-items .jp-relatedposts-post span { display: block; max-width: 90%; overflow: hidden; text-overflow: ellipsis; } #jp-relatedposts .jp-relatedposts-items-visual .jp-relatedposts-post img.jp-relatedposts-post-img, #jp-relatedposts .jp-relatedposts-items-visual .jp-relatedposts-post span { height: auto; max-width: 100%; } #jp-relatedposts .jp-relatedposts-items .jp-relatedposts-post .jp-relatedposts-post-date, #jp-relatedposts .jp-relatedposts-items .jp-relatedposts-post .jp-relatedposts-post-context { opacity: .6; } /* Hide the date by default, but leave the element there if a theme wants to use css to make it visible. */ .jp-relatedposts-items .jp-relatedposts-post .jp-relatedposts-post-date { display: none; } /* Behavior when there are thumbnails in visual mode */ #jp-relatedposts .jp-relatedposts-items-visual div.jp-relatedposts-post-thumbs p.jp-relatedposts-post-excerpt { display: none; } /* Behavior when there are no thumbnails in visual mode */ #jp-relatedposts .jp-relatedposts-items-visual .jp-relatedposts-post-nothumbs p.jp-relatedposts-post-excerpt { overflow: hidden; } #jp-relatedposts .jp-relatedposts-items-visual .jp-relatedposts-post-nothumbs span { margin-bottom: 1em; } /* List Layout */ #jp-relatedposts .jp-relatedposts-list .jp-relatedposts-post { clear: both; width: 100%; } #jp-relatedposts .jp-relatedposts-list .jp-relatedposts-post img.jp-relatedposts-post-img { float: left; overflow: hidden; max-width: 33%; margin-right: 3%; } #jp-relatedposts .jp-relatedposts-list h4.jp-relatedposts-post-title { display: inline-block; max-width: 63%; } /* * Responsive */ @media only screen and (max-width: 640px) { #jp-relatedposts .jp-relatedposts-items .jp-relatedposts-post { width: 50%; } #jp-relatedposts .jp-relatedposts-items .jp-relatedposts-post:nth-child(3n) { clear: left; } #jp-relatedposts .jp-relatedposts-items-visual { margin-right: 20px; } } @media only screen and (max-width: 320px) { #jp-relatedposts .jp-relatedposts-items .jp-relatedposts-post { width: 100%; clear: both; margin: 0 0 1em; } #jp-relatedposts .jp-relatedposts-list .jp-relatedposts-post img.jp-relatedposts-post-img, #jp-relatedposts .jp-relatedposts-list h4.jp-relatedposts-post-title { float: none; max-width: 100%; margin-right: 0; } } /* * Hide the related post section in the print view of a post */ @media print { .jp-relatedposts { display:none ; } } .amp-logo amp-img{width:371px} .amp-menu input{display:none;}.amp-menu li.menu-item-has-children ul{display:none;}.amp-menu li{position:relative;display:block;}.amp-menu > li a{display:block;} /* Inline styles */ div.acss138d7{clear:both;}div.acss0dcba{--relposth-columns:3;--relposth-columns_m:3;--relposth-columns_t:3;}div.acss14262{aspect-ratio:16/9;background:transparent url(https://i0.wp.com/jerz.setonhill.edu/wp-content/uploads/2025/04/Screenshot-2025-04-23-at-11.42.56%E2%80%AFAM.png?resize=150%2C150&ssl=1) no-repeat scroll 0% 0%;height:150px;max-width:150px;}div.acss020fa{color:#333333;font-family:Arial Narrow;font-size:11px;height:45px;}div.acss34347{aspect-ratio:16/9;background:transparent url(https://i0.wp.com/jerz.setonhill.edu/wp-content/uploads/2020/12/tl_polaroid_august_wilson.png?resize=150%2C150&ssl=1) no-repeat scroll 0% 0%;height:150px;max-width:150px;}div.acss89d13{aspect-ratio:16/9;background:transparent url(https://i0.wp.com/jerz.setonhill.edu/wp-content/uploads/2025/04/Screenshot-2025-04-08-at-9.12.44%E2%80%AFPM.png?resize=150%2C150&ssl=1) no-repeat scroll 0% 0%;height:150px;max-width:150px;}div.acss7e51b{aspect-ratio:16/9;background:transparent url(https://i0.wp.com/jerz.setonhill.edu/wp-content/uploads/2025/03/Screenshot-2025-03-12-at-12.29.58%E2%80%AFPM.png?resize=150%2C150&ssl=1) no-repeat scroll 0% 0%;height:150px;max-width:150px;}div.acss935ec{aspect-ratio:16/9;background:transparent url(https://i0.wp.com/jerz.setonhill.edu/wp-content/uploads/2023/10/mla-citations.png?resize=150%2C150&ssl=1) no-repeat scroll 0% 0%;height:150px;max-width:150px;}div.acssd8696{aspect-ratio:16/9;background:transparent url(https://i0.wp.com/jerz.setonhill.edu/wp-content/uploads/2025/03/Screenshot-2025-03-08-at-11.16.32%E2%80%AFPM.png?resize=150%2C150&ssl=1) no-repeat scroll 0% 0%;height:150px;max-width:150px;} .icon-widgets:before {content: "\e1bd";}.icon-search:before {content: "\e8b6";}.icon-shopping-cart:after {content: "\e8cc";}
Categories: BusinessEthicsHumanitiesJournalism

Doc on Ad Age

I tried an experiment, changing the ad copy in two publications in very subtle ways, just changing the superlatives I used to describe the product. In one publication I said it was flexible, in the other I said programmable, for example. Sure enough, when the editorial came out in each pub, they used the adjectives I had used in my ads. Exactly the same ones. It was as if they wrote the editorial by massaging my ad copy.

Also it was amazing to me how often my ads ran adjacent to editorial about the products.

All these are indicators, but not proof, that advertisers have at least some control over what appears in editorial. —Dave Winer —Doc on Ad Age (Scripting News)

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Published by
Dennis G. Jerz
20 years ago

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