amp-web-push-widget button.amp-subscribe { display: inline-flex; align-items: center; border-radius: 5px; border: 0; box-sizing: border-box; margin: 0; padding: 10px 15px; cursor: pointer; outline: none; font-size: 15px; font-weight: 500; background: #4A90E2; margin-top: 7px; color: white; box-shadow: 0 1px 1px 0 rgba(0, 0, 0, 0.5); -webkit-tap-highlight-color: rgba(0, 0, 0, 0); } /** * Jetpack related posts */ /** * The Gutenberg block */ .jp-related-posts-i2 { margin-top: 1.5rem; } .jp-related-posts-i2__list { --hgap: 1rem; display: flex; flex-wrap: wrap; column-gap: var(--hgap); row-gap: 2rem; margin: 0; padding: 0; list-style-type: none; } .jp-related-posts-i2__post { display: flex; flex-direction: column; /* Default: 2 items by row */ flex-basis: calc( ( 100% - var(--hgap) ) / 2 ); } /* Quantity qeuries: see https://alistapart.com/article/quantity-queries-for-css/ */ .jp-related-posts-i2__post:nth-last-child(n+3):first-child, .jp-related-posts-i2__post:nth-last-child(n+3):first-child ~ * { /* From 3 total items on, 3 items by row */ flex-basis: calc( ( 100% - var(--hgap) * 2 ) / 3 ); } .jp-related-posts-i2__post:nth-last-child(4):first-child, .jp-related-posts-i2__post:nth-last-child(4):first-child ~ * { /* Exception for 4 total items: 2 items by row */ flex-basis: calc( ( 100% - var(--hgap) ) / 2 ); } .jp-related-posts-i2__post-link { display: flex; flex-direction: column; row-gap: 0.5rem; width: 100%; margin-bottom: 1rem; line-height: 1.2; } .jp-related-posts-i2__post-link:focus-visible { outline-offset: 2px; } .jp-related-posts-i2__post-img { order: -1; max-width: 100%; } .jp-related-posts-i2__post-defs { margin: 0; list-style-type: unset; } /* Hide, except from screen readers */ .jp-related-posts-i2__post-defs dt { position: absolute; width: 1px; height: 1px; overflow: hidden; clip: rect(1px, 1px, 1px, 1px); white-space: nowrap; } .jp-related-posts-i2__post-defs dd { margin: 0; } /* List view */ .jp-relatedposts-i2[data-layout="list"] .jp-related-posts-i2__list { display: block; } .jp-relatedposts-i2[data-layout="list"] .jp-related-posts-i2__post { margin-bottom: 2rem; } /* Breakpoints */ @media only screen and (max-width: 640px) { .jp-related-posts-i2__list { display: block; } .jp-related-posts-i2__post { margin-bottom: 2rem; } } /* Container */ #jp-relatedposts { display: none; padding-top: 1em; margin: 1em 0; position: relative; clear: both; } .jp-relatedposts:after { content: ''; display: block; clear: both; } /* Headline above related posts section, labeled "Related" */ #jp-relatedposts h3.jp-relatedposts-headline { margin: 0 0 1em 0; display: inline-block; float: left; font-size: 9pt; font-weight: bold; font-family: inherit; } #jp-relatedposts h3.jp-relatedposts-headline em:before { content: ""; display: block; width: 100%; min-width: 30px; border-top: 1px solid #dcdcde; border-top: 1px solid rgba(0,0,0,.2); margin-bottom: 1em; } #jp-relatedposts h3.jp-relatedposts-headline em { font-style: normal; font-weight: bold; } /* Related posts items (wrapping items) */ #jp-relatedposts .jp-relatedposts-items { clear: left; } #jp-relatedposts .jp-relatedposts-items-visual { margin-right: -20px; } /* Related posts item */ #jp-relatedposts .jp-relatedposts-items .jp-relatedposts-post { float: left; width: 33%; margin: 0 0 1em; /* Needs to be same as the main outer wrapper for Related Posts */ box-sizing: border-box; -moz-box-sizing: border-box; -webkit-box-sizing: border-box; } #jp-relatedposts .jp-relatedposts-items-visual .jp-relatedposts-post { padding-right: 20px; filter: alpha(opacity=80); -moz-opacity: .8; opacity: .8; } #jp-relatedposts .jp-relatedposts-items .jp-relatedposts-post:nth-child(3n+4), #jp-relatedposts .jp-relatedposts-items-visual .jp-relatedposts-post:nth-child(3n+4) { clear: both; } #jp-relatedposts .jp-relatedposts-items .jp-relatedposts-post:hover .jp-relatedposts-post-title a { text-decoration: underline; } #jp-relatedposts .jp-relatedposts-items .jp-relatedposts-post:hover { filter: alpha(opacity=100); -moz-opacity: 1; opacity: 1; } /* Related posts item content */ #jp-relatedposts .jp-relatedposts-items-visual h4.jp-relatedposts-post-title, #jp-relatedposts .jp-relatedposts-items p, #jp-relatedposts .jp-relatedposts-items time { font-size: 14px; line-height: 20px; margin: 0; } #jp-relatedposts .jp-relatedposts-items-visual .jp-relatedposts-post-nothumbs { position:relative; } #jp-relatedposts .jp-relatedposts-items-visual .jp-relatedposts-post-nothumbs a.jp-relatedposts-post-aoverlay { position:absolute; top:0; bottom:0; left:0; right:0; display:block; border-bottom: 0; } #jp-relatedposts .jp-relatedposts-items p, #jp-relatedposts .jp-relatedposts-items time { margin-bottom: 0; } #jp-relatedposts .jp-relatedposts-items-visual h4.jp-relatedposts-post-title { text-transform: none; margin: 0; font-family: inherit; display: block; max-width: 100%; } #jp-relatedposts .jp-relatedposts-items .jp-relatedposts-post .jp-relatedposts-post-title a { font-size: inherit; font-weight: normal; text-decoration: none; filter: alpha(opacity=100); -moz-opacity: 1; opacity: 1; } #jp-relatedposts .jp-relatedposts-items .jp-relatedposts-post .jp-relatedposts-post-title a:hover { text-decoration: underline; } #jp-relatedposts .jp-relatedposts-items .jp-relatedposts-post img.jp-relatedposts-post-img, #jp-relatedposts .jp-relatedposts-items .jp-relatedposts-post span { display: block; max-width: 90%; overflow: hidden; text-overflow: ellipsis; } #jp-relatedposts .jp-relatedposts-items-visual .jp-relatedposts-post img.jp-relatedposts-post-img, #jp-relatedposts .jp-relatedposts-items-visual .jp-relatedposts-post span { height: auto; max-width: 100%; } #jp-relatedposts .jp-relatedposts-items .jp-relatedposts-post .jp-relatedposts-post-date, #jp-relatedposts .jp-relatedposts-items .jp-relatedposts-post .jp-relatedposts-post-context { opacity: .6; } /* Hide the date by default, but leave the element there if a theme wants to use css to make it visible. */ .jp-relatedposts-items .jp-relatedposts-post .jp-relatedposts-post-date { display: none; } /* Behavior when there are thumbnails in visual mode */ #jp-relatedposts .jp-relatedposts-items-visual div.jp-relatedposts-post-thumbs p.jp-relatedposts-post-excerpt { display: none; } /* Behavior when there are no thumbnails in visual mode */ #jp-relatedposts .jp-relatedposts-items-visual .jp-relatedposts-post-nothumbs p.jp-relatedposts-post-excerpt { overflow: hidden; } #jp-relatedposts .jp-relatedposts-items-visual .jp-relatedposts-post-nothumbs span { margin-bottom: 1em; } /* List Layout */ #jp-relatedposts .jp-relatedposts-list .jp-relatedposts-post { clear: both; width: 100%; } #jp-relatedposts .jp-relatedposts-list .jp-relatedposts-post img.jp-relatedposts-post-img { float: left; overflow: hidden; max-width: 33%; margin-right: 3%; } #jp-relatedposts .jp-relatedposts-list h4.jp-relatedposts-post-title { display: inline-block; max-width: 63%; } /* * Responsive */ @media only screen and (max-width: 640px) { #jp-relatedposts .jp-relatedposts-items .jp-relatedposts-post { width: 50%; } #jp-relatedposts .jp-relatedposts-items .jp-relatedposts-post:nth-child(3n) { clear: left; } #jp-relatedposts .jp-relatedposts-items-visual { margin-right: 20px; } } @media only screen and (max-width: 320px) { #jp-relatedposts .jp-relatedposts-items .jp-relatedposts-post { width: 100%; clear: both; margin: 0 0 1em; } #jp-relatedposts .jp-relatedposts-list .jp-relatedposts-post img.jp-relatedposts-post-img, #jp-relatedposts .jp-relatedposts-list h4.jp-relatedposts-post-title { float: none; max-width: 100%; margin-right: 0; } } /* * Hide the related post section in the print view of a post */ @media print { .jp-relatedposts { display:none ; } } .amp-logo amp-img{width:371px} .amp-menu input{display:none;}.amp-menu li.menu-item-has-children ul{display:none;}.amp-menu li{position:relative;display:block;}.amp-menu > li a{display:block;} /* Inline styles */ div.acss138d7{clear:both;}div.acss0dcba{--relposth-columns:3;--relposth-columns_m:3;--relposth-columns_t:3;}div.acss8977b{aspect-ratio:16/9;background:transparent url(https://i0.wp.com/jerz.setonhill.edu/wp-content/uploads/2025/04/Paternoster_animated.gif?resize=150%2C150&ssl=1) no-repeat scroll 0% 0%;height:150px;max-width:150px;}div.acss020fa{color:#333333;font-family:Arial Narrow;font-size:11px;height:45px;}div.acss89d13{aspect-ratio:16/9;background:transparent url(https://i0.wp.com/jerz.setonhill.edu/wp-content/uploads/2025/04/Screenshot-2025-04-08-at-9.12.44%E2%80%AFPM.png?resize=150%2C150&ssl=1) no-repeat scroll 0% 0%;height:150px;max-width:150px;}div.acss79008{aspect-ratio:16/9;background:transparent url(https://i0.wp.com/jerz.setonhill.edu/wp-content/uploads/2022/04/sisko-facepalm.jpeg?resize=150%2C150&ssl=1) no-repeat scroll 0% 0%;height:150px;max-width:150px;}div.acssf0fa4{aspect-ratio:16/9;background:transparent url(https://i0.wp.com/jerz.setonhill.edu/wp-content/uploads/2025/03/Screenshot-2025-03-30-at-11.02.25%E2%80%AFAM.png?resize=150%2C150&ssl=1) no-repeat scroll 0% 0%;height:150px;max-width:150px;}div.acss38cdf{aspect-ratio:16/9;background:transparent url(https://i0.wp.com/jerz.setonhill.edu/wp-content/uploads/2025/03/294e7538-2cbe-43f7-b597-f9fabc868df0-1.jpg?resize=150%2C150&ssl=1) no-repeat scroll 0% 0%;height:150px;max-width:150px;} .icon-widgets:before {content: "\e1bd";}.icon-search:before {content: "\e8b6";}.icon-shopping-cart:after {content: "\e8cc";}

Broken on Purpose: Why Getting It Wrong Pays More Than Getting It Right

I have recently started managing the Facebook page for a local arts nonprofit. Tracking the number of views, likes, and shares generated by the items I post has been a lot of fun. I’ve definitely played fewer rounds of Civilization as a result of doing more Facebook page management. The recent experience means I am more attuned than I might otherwise be to the significance of Facebook’s new strategy to encourage people to pay to promote their posts. This strategy apparently works by artificially hiding the content that  people “like” an organizational page in order to see.

Many of us managing Facebook fan pages have noticed something strange over the last year: how our reach has gotten increasingly ineffective. How the messages we post seem to get fewer clicks, how each message is seen by only a fraction of our total “fans.”

It’s no conspiracy. Facebook acknowledged it as recently as last week: messages now reach, on average, just 15 percent of an account’s fans. In a wonderful coincidence, Facebook has rolled out a solution for this problem: Pay them for better access.

As their advertising head, Gokul Rajaram, explained, if you want to speak to the other 80 to 85 percent of people who signed up to hear from you, “sponsoring posts is important.”

In other words, through “Sponsored Stories,” brands, agencies and artists are now charged to reach their own fans—the whole reason for having a page—because those pages have suddenly stopped working. —Observer.

Post was last modified on 24 Oct 2012 4:34 pm

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Dennis G. Jerz

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