amp-web-push-widget button.amp-subscribe { display: inline-flex; align-items: center; border-radius: 5px; border: 0; box-sizing: border-box; margin: 0; padding: 10px 15px; cursor: pointer; outline: none; font-size: 15px; font-weight: 500; background: #4A90E2; margin-top: 7px; color: white; box-shadow: 0 1px 1px 0 rgba(0, 0, 0, 0.5); -webkit-tap-highlight-color: rgba(0, 0, 0, 0); } /** * Jetpack related posts */ /** * The Gutenberg block */ .jp-related-posts-i2 { margin-top: 1.5rem; } .jp-related-posts-i2__list { --hgap: 1rem; display: flex; flex-wrap: wrap; column-gap: var(--hgap); row-gap: 2rem; margin: 0; padding: 0; list-style-type: none; } .jp-related-posts-i2__post { display: flex; flex-direction: column; /* Default: 2 items by row */ flex-basis: calc(( 100% - var(--hgap) ) / 2); } /* Quantity qeuries: see https://alistapart.com/article/quantity-queries-for-css/ */ .jp-related-posts-i2__post:nth-last-child(n+3):first-child, .jp-related-posts-i2__post:nth-last-child(n+3):first-child ~ * { /* From 3 total items on, 3 items by row */ flex-basis: calc(( 100% - var(--hgap) * 2 ) / 3); } .jp-related-posts-i2__post:nth-last-child(4):first-child, .jp-related-posts-i2__post:nth-last-child(4):first-child ~ * { /* Exception for 4 total items: 2 items by row */ flex-basis: calc(( 100% - var(--hgap) ) / 2); } .jp-related-posts-i2__post-link { display: flex; flex-direction: column; row-gap: 0.5rem; width: 100%; margin-bottom: 1rem; line-height: 1.2; } .jp-related-posts-i2__post-link:focus-visible { outline-offset: 2px; } .jp-related-posts-i2__post-img { order: -1; max-width: 100%; } .jp-related-posts-i2__post-defs { margin: 0; list-style-type: unset; } /* Hide, except from screen readers */ .jp-related-posts-i2__post-defs dt { position: absolute; width: 1px; height: 1px; overflow: hidden; clip: rect(1px, 1px, 1px, 1px); white-space: nowrap; } .jp-related-posts-i2__post-defs dd { margin: 0; } /* List view */ .jp-relatedposts-i2[data-layout="list"] .jp-related-posts-i2__list { display: block; } .jp-relatedposts-i2[data-layout="list"] .jp-related-posts-i2__post { margin-bottom: 2rem; } /* Breakpoints */ @media only screen and (max-width: 640px) { .jp-related-posts-i2__list { display: block; } .jp-related-posts-i2__post { margin-bottom: 2rem; } } /* Container */ #jp-relatedposts { display: none; padding-top: 1em; margin: 1em 0; position: relative; clear: both; } .jp-relatedposts::after { content: ""; display: block; clear: both; } /* Headline above related posts section, labeled "Related" */ #jp-relatedposts h3.jp-relatedposts-headline { margin: 0 0 1em 0; display: inline-block; float: left; font-size: 9pt; font-weight: 700; font-family: inherit; } #jp-relatedposts h3.jp-relatedposts-headline em::before { content: ""; display: block; width: 100%; min-width: 30px; border-top: 1px solid rgba(0, 0, 0, 0.2); margin-bottom: 1em; } #jp-relatedposts h3.jp-relatedposts-headline em { font-style: normal; font-weight: 700; } /* Related posts items (wrapping items) */ #jp-relatedposts .jp-relatedposts-items { clear: left; } #jp-relatedposts .jp-relatedposts-items-visual { margin-right: -20px; } /* Related posts item */ #jp-relatedposts .jp-relatedposts-items .jp-relatedposts-post { float: left; width: 33%; margin: 0 0 1em; /* Needs to be same as the main outer wrapper for Related Posts */ box-sizing: border-box; } #jp-relatedposts .jp-relatedposts-items-visual .jp-relatedposts-post { padding-right: 20px; filter: alpha(opacity=80); -moz-opacity: 0.8; opacity: 0.8; } #jp-relatedposts .jp-relatedposts-items .jp-relatedposts-post:nth-child(3n+4), #jp-relatedposts .jp-relatedposts-items-visual .jp-relatedposts-post:nth-child(3n+4) { clear: both; } #jp-relatedposts .jp-relatedposts-items .jp-relatedposts-post:hover .jp-relatedposts-post-title a { text-decoration: underline; } #jp-relatedposts .jp-relatedposts-items .jp-relatedposts-post:hover { filter: alpha(opacity=100); -moz-opacity: 1; opacity: 1; } /* Related posts item content */ #jp-relatedposts .jp-relatedposts-items-visual h4.jp-relatedposts-post-title, #jp-relatedposts .jp-relatedposts-items p, #jp-relatedposts .jp-relatedposts-items time { font-size: 14px; line-height: 20px; margin: 0; } #jp-relatedposts .jp-relatedposts-items-visual .jp-relatedposts-post-nothumbs { position: relative; } #jp-relatedposts .jp-relatedposts-items-visual .jp-relatedposts-post-nothumbs a.jp-relatedposts-post-aoverlay { position: absolute; top: 0; bottom: 0; left: 0; right: 0; display: block; border-bottom: 0; } #jp-relatedposts .jp-relatedposts-items p, #jp-relatedposts .jp-relatedposts-items time { margin-bottom: 0; } #jp-relatedposts .jp-relatedposts-items-visual h4.jp-relatedposts-post-title { text-transform: none; margin: 0; font-family: inherit; display: block; max-width: 100%; } #jp-relatedposts .jp-relatedposts-items .jp-relatedposts-post .jp-relatedposts-post-title a { font-size: inherit; font-weight: 400; text-decoration: none; filter: alpha(opacity=100); -moz-opacity: 1; opacity: 1; } #jp-relatedposts .jp-relatedposts-items .jp-relatedposts-post .jp-relatedposts-post-title a:hover { text-decoration: underline; } #jp-relatedposts .jp-relatedposts-items .jp-relatedposts-post img.jp-relatedposts-post-img, #jp-relatedposts .jp-relatedposts-items .jp-relatedposts-post span { display: block; max-width: 90%; overflow: hidden; text-overflow: ellipsis; } #jp-relatedposts .jp-relatedposts-items-visual .jp-relatedposts-post img.jp-relatedposts-post-img, #jp-relatedposts .jp-relatedposts-items-visual .jp-relatedposts-post span { height: auto; max-width: 100%; } #jp-relatedposts .jp-relatedposts-items .jp-relatedposts-post .jp-relatedposts-post-date, #jp-relatedposts .jp-relatedposts-items .jp-relatedposts-post .jp-relatedposts-post-context { opacity: 0.6; } /* Hide the date by default, but leave the element there if * a theme wants to use css to make it visible. */ .jp-relatedposts-items .jp-relatedposts-post .jp-relatedposts-post-date { display: none; } /* Behavior when there are thumbnails in visual mode */ #jp-relatedposts .jp-relatedposts-items-visual div.jp-relatedposts-post-thumbs p.jp-relatedposts-post-excerpt { display: none; } /* Behavior when there are no thumbnails in visual mode */ #jp-relatedposts .jp-relatedposts-items-visual .jp-relatedposts-post-nothumbs p.jp-relatedposts-post-excerpt { overflow: hidden; } #jp-relatedposts .jp-relatedposts-items-visual .jp-relatedposts-post-nothumbs span { margin-bottom: 1em; } /* List Layout */ #jp-relatedposts .jp-relatedposts-list .jp-relatedposts-post { clear: both; width: 100%; } #jp-relatedposts .jp-relatedposts-list .jp-relatedposts-post img.jp-relatedposts-post-img { float: left; overflow: hidden; max-width: 33%; margin-right: 3%; } #jp-relatedposts .jp-relatedposts-list h4.jp-relatedposts-post-title { display: inline-block; max-width: 63%; } /* * Responsive */ @media only screen and (max-width: 640px) { #jp-relatedposts .jp-relatedposts-items .jp-relatedposts-post { width: 50%; } #jp-relatedposts .jp-relatedposts-items .jp-relatedposts-post:nth-child(3n) { clear: left; } #jp-relatedposts .jp-relatedposts-items-visual { margin-right: 20px; } } @media only screen and (max-width: 320px) { #jp-relatedposts .jp-relatedposts-items .jp-relatedposts-post { width: 100%; clear: both; margin: 0 0 1em; } #jp-relatedposts .jp-relatedposts-list .jp-relatedposts-post img.jp-relatedposts-post-img, #jp-relatedposts .jp-relatedposts-list h4.jp-relatedposts-post-title { float: none; max-width: 100%; margin-right: 0; } } /* * Hide the related post section in the print view of a post */ @media print { .jp-relatedposts { display: none ; } } .amp-logo amp-img{width:371px} .amp-menu input{display:none;}.amp-menu li.menu-item-has-children ul{display:none;}.amp-menu li{position:relative;display:block;}.amp-menu > li a{display:block;} /* Inline styles */ div.acss138d7{clear:both;}div.acssbe199{--relposth-columns:6;--relposth-columns_m:2;--relposth-columns_t:3;}div.acss7d601{aspect-ratio:4/3;background:transparent no-repeat scroll 0% 0%;height:150px;max-width:150px;}div.acss3647e{color:#333333;font-family:Arial Narrow;font-size:11px;height:50px;} .icon-widgets:before {content: "\e1bd";}.icon-search:before {content: "\e8b6";}.icon-shopping-cart:after {content: "\e8cc";}

Categories: BusinessCybercultureLanguageRhetoricSocial_SoftwareTechnologyWriting

We Got A Look Inside The 45-Day Planning Process That Goes Into Creating A Single Corporate Tweet

The professionals don’t always spend 45 days designing a single tweet, but this one got just two favorites.

Shortly after, Lindsay met with a copywriter and graphic designer to brainstorm tweet ideas for the next month. It was then that the copywriter suggested a tweet centered around the idea that Camembert, a French cheese popular during the spring, was best served at room temperature.

The copywriter and designer met the next week to create the image for the tweet, which was then pitched at a team meeting alongside other posts for April. The team meeting includes Lindsay, the copywriter and designer team, and between 10 and 20 of Huge’s strategists who work on President Cheese advertising.

Then it’s on to an internal review process, where senior copywriters and strategists sign off on the work over the course of the following week. The post was then sent to President Cheese and, some 45 days after conception, published on the internet for the world to see.

Thus far, the post has yet to be retweeted, but it has generated two favorites. —Business Insider.