Anti-war Slogan Coined, Repurposed and Googlewashed… in 42 Days

“Although it took millions of people around the world to compel the Gray Lady to describe the anti-war movement as a ‘Second Superpower’, it took only a handful of webloggers to spin the alternative meaning to manufacture sufficient PageRank? to flood Google with Moore’s alternative, neutered definition.|Indeed, if you were wearing your Google-goggles, and the search engine was your primary view of the world, you would have a hard time believing that the phrase ‘Second Superpower’ ever meant anything else. To all intents and purposes, the original meaning has been erased….And this Googlewash took just 42 days.” Andrew Orlowski

—Anti-war Slogan Coined, Repurposed and Googlewashed… in 42 DaysThe Register)

Is this just another “old media” rant against those upstart weblogging whipper-snappers? Or has Orloski pointed out something striking and notable about the hive mind that forms when technophiles link to each other via blogs?