Google Calls in the 'Language Police'

“In fact, our language is littered with words that once used to be brands. Escalator, pogo, gunk and heroin are all examples, as is tabloid, which was originally registered by a drugs company in 1884 and came to mean ‘small tablet’.” —Google Calls in the ‘Language Police’ (BBC)

This is a light-weight riff on the observation that widespread use of the verb “google” may threaten Google’s trademark. Note those quotation marks in the headline… who, exactly, is being quoted? The picture of the roller-skating police officers looks like a psychological scare tactic, but the caption (“Definitely not Rollerblades.”) makes it almost defensible.

Incidentally, the term “hoovering” is popular in the UK but not in the US.

It’s pretty easy to think of coke, kleenex, band-aid, xerox, etc.

Share
Published by
Dennis G. Jerz

Recent Posts

Creating textures for background buildings in a medieval theater simulation project. I can always improve this later. #blender3d

Creating textures for background buildings in a medieval theater simulation project. I can always improve…

2 hours ago

Yesterday my stack of unmarked assignments was about 120, so this is not bad.

Nothing in this stack is pressing, but they do include rough drafts of final papers,…

23 hours ago

ai, ai, ai: critical thinking and literacy won’t save you

Here’s the underlying problem. We have an operating image of thought, an understanding of what…

24 hours ago

Representing the Humanities at Accepted Students Day.

Representing the Humanities at Accepted Students Day.

4 days ago

The daughter opens another show. This weekend only.

The daughter opens another show. This weekend only.

5 days ago

How to Disagree Academically: Using Graham’s “Disagreement Hierarchy” to organize a college term paper.

How to Disagree Academically: Using Graham's "Disagreement Hierarchy" to organize a college term paper.

5 days ago