Mom Bloggers Object to Motrin Advertisement

Motringate? Mommygate?

An ad on the Motrin home page, aimed at moms who carry their babies in slings, has upset hordes of mom-bloggers who use the social networking service Twitter.

The best analysis I’ve seen so far is by Joyce Schwartz (known for coming up with the idea of putting missing kids on milk cartons), but if you want to dive into the fray, search Twitter for Motrimmoms.

Apparently Johnson & Johnson doesn’t pay attention to the blogosphere over the weekends, because any with-it company would take the ad down immediately and post an apology.

BeyondMom has a transcript of the ad and some interesting commentary — which includes the suggestion that maybe all the attention being called to the ad (which is a bit condescending to women who wear their babies) will help sell Motrin to people who “aren’t mom enough to babywear.”

Share
Published by
Dennis G. Jerz

Recent Posts

The choreographer daughter is doing a thing.

The choreographer daughter is doing a thing.

23 hours ago

So I’m starting a thing. Wish me luck. #blender3d #medieval #york #mysteryplay #corpuschristi

So I’m starting a thing. Wish me luck. #blender3d #medieval #york #mysteryplay #corpuschristi

1 day ago

No interior yet. Getting there. Gotta start somewhere. Low-poly background detail for a medieval theater project. #blender3d

No interior yet. Getting there. Gotta start somewhere. Low-poly background detail for a medieval theater…

1 day ago

This is manageable. Far better than some semesters.

This is manageable. Far better than some semesters.

2 days ago

Creating textures for background buildings in a medieval theater simulation project. I can always improve this later. #blender3d

Creating textures for background buildings in a medieval theater simulation project. I can always improve…

3 days ago

Yesterday my stack of unmarked assignments was about 120, so this is not bad.

Nothing in this stack is pressing, but they do include rough drafts of final papers,…

4 days ago