Get to the point. Make it clear from the get-go what your release is about. Don’t try to be cute. I used to get releases all the time from PR people who buried the news or tried to get creative with their writing. Sometimes, I couldn’t for the life of me figure out what some releases were even about. If you’re looking for a creative outlet, press release writing is not the avenue. Try writing a short story. —Tips from a recovering journalist: How to write effective press releases that help SEO
Donald J. Trump sued ABC because a journalist truthfully described Trump on air as a…
The daughter missed her graduation ceremony because she was performing in Kinetic Theatre's A SHERLOCK…
"If you and your partner regularly use these phrases, it's a sign that you're already…