Get to the point. Make it clear from the get-go what your release is about. Don’t try to be cute. I used to get releases all the time from PR people who buried the news or tried to get creative with their writing. Sometimes, I couldn’t for the life of me figure out what some releases were even about. If you’re looking for a creative outlet, press release writing is not the avenue. Try writing a short story. —Tips from a recovering journalist: How to write effective press releases that help SEO
Similar:
Quantity leads to quality - Austin Kleon
The Assignment #StarTrek #DS9 Rewatch (Season 5, Episode 5) Keiko is not herself after a t...
A surprising detail in bank records helped a historian bust a longstanding myth about Iris...
Microsoft is once again asking Chrome users to try Bing through unblockable pop-ups
Interesting use of A.I. in a radiology journal
NASA Communicates with Ailing Voyager 1 Spacecraft