When People Only Read the Headline — Misuse of Journalism

The Society of Professional Journalists links to an interview with an MIT professor who’s studying misinformation on social media (which is not the same thing as bad journalism — some bad actors take journalism out of context in order to deceive).

Responsible journalists are aware that sensational headlines can harm the public.

The truth is journalists in the field reporting breaking news often don’t write the headlines. Marketers will try out three or four different headlines on social media, and whichever get more clicks on social media becomes the headline for the story.