Businesses — as well as groups like nonprofits and celebrities like Takei — join the social network by creating pages, and they speak to customers and fans by posting to those pages, which users may follow by clicking “like.” A typical page post is only shown to around 15 percent of the people who follow the page; Facebook filters it from the news feeds of the rest based, it says, on relevance. Paying to get around this blockade with so-called “promoted posts” is a key, entry-level form of Facebook advertising, used to rope mom-and-pop merchants into doing business with the social network.
It’s a complex and wonky issue, one that Facebook might reasonably expect might fade away into confusing arguments involving talk of algorithms, analytics, reach, and viral lift. Except it’s not going to fade away with Sulu from Star Trek beaming his detailed analysis of the situation into people’s Kindles, iPhones and iPads this holiday season along with cute animal pictures. — Wired Business | Wired.com.
Post was last modified on 8 Nov 2012 5:39 pm
A little over a century ago, the printer T.J. Cobden-Sanderson took it upon himself to surreptitiously dump…
A quick Sunday visit to #fortligonier with my history-loving son.
The choreographer daughter is doing a thing.
No interior yet. Getting there. Gotta start somewhere. Low-poly background detail for a medieval theater…
This is manageable. Far better than some semesters.