The Six Things That Make Stories Go Viral Will Amaze, and Maybe Infuriate, You

Overblown Headline of New Yorker Article on Memes Will Amaze, and Maybe Infuriate, You

In 350 B.C., Aristotle was already wondering what could make content—in his case, a speech—persuasive and memorable, so that its ideas would pass from person to person. The answer, he argued, was three principles: ethos, pathos, and logos. Content should have an ethical appeal, an emotional appeal, or a logical appeal. A rhetorician strong on all three was likely to leave behind a persuaded audience. Replace rhetorician with online content creator, and Aristotle’s insights seem entirely modern. —The New Yorker.