Thoughtful essay from Julio Vincent Gambuto.

Los Angeles, pollution-free. Photo credit: Gabriel Duarte

Get ready, my friends. What is about to be unleashed on American society will be the greatest campaign ever created to get you to feel normal again. It will come from brands, it will come from government, it will even come from each other, and it will come from the left and from the right. We will do anything, spend anything, believe anything, just so we can take away how horribly uncomfortable all of this feels. And on top of that will be the only effort even greater — the all-out blitz to make you believe you never saw what you saw. The air wasn’t really cleaner; those images were fake. The hospitals weren’t really a war zone; those stories were hyperbole. The numbers were not that high; the press is lying. You didn’t see people in masks standing in the rain risking their lives to vote. Not in America. You didn’t see the leader of the free world push an unproven miracle drug like a late-night infomercial salesman. That was a crisis update. You didn’t see homeless people dead on the street. You didn’t see inequality. You didn’t see indifference. You didn’t see utter failure of leadership and systems. But you did. And so we are about to be gaslit in a truly unprecedented way. It will be so big that it will be bigly. And it will be a one-two punch from both big business and the big white house — inextricably intertwined now more than ever and being led by, as our luck would have it, a Marketer-in-Chief. Business and government are about to band together to knock us unconscious again. It will be funded like no other operation in our lifetimes. It will be fast. It will be furious. And it will be overwhelming. The Great American Return to Normal is coming.

From one citizen to another, I beg of you: take a deep breath, ignore the noise, and think deeply about what you want to put back into your life. —Medium