The study had youngsters sample identical McDonald’s foods in name-brand and unmarked wrappers. The unmarked foods always lost the taste test. Robinson said it was remarkable how children so young were already so influenced by advertising.
The study involved 63 low-income children ages 3 to 5 from Head Start centers in San Mateo County, Calif. — For kids, it tastes better if it’s in a McDonald’s wrapper (NY Daily News)
That clown is scary.
Of course, if you want to get the kids to eat their liver and Brussels sprouts, save those HappyMeal boxes.
Similar:
In November 1999, I was blogging about books, camomile tea and Skylon 4, the death of Star...
In November 1999, I was blogging about
...
Cyberculture
And so it begins.
Books
Little People, Big Fun: A Brief History of Fisher-Price Little People
I remember having a Fisher Price airplan...
Business
How newsroom managers can invest more time developing their staff — and why it matters
One of my most consistently rewarding pr...
Business
R.U.R. (Rossum's Universal Robots) Full Play (via Zoom)
All 3 acts and the epilogue to R.U.R. (R...
Books
Why do journalists use "allegedly" when they report on obvious crimes captured on video?
Look at this picture. A guy in a uniform...
Ethics
Yes, that’s an interesting point — the “presentation” is supposed to be a big way that people assess the value of food.
Dennis, I’m surprised you didn’t point out the obvious flaw in this study. There’s no control group. I bet that if you wrapped food in non-brand “pretty” wrappers, or even just dark blue or pink wrappers depending on the gender of the child, you would also find that the “pretty” food tastes better. Wouldn’t you?