PDK Question (n=500) “Do you favor or oppose allowing students and parents to choose a private school to attend at public expense?” Results: 37% Favor 55% Oppose 5% Neither Favor or Oppose 2% Don’t Know/Refused

Adjusted Question (n=500) “Do you favor or oppose allowing students and parents to choose any school, public or private, to attend using public funds?? Results: 60% Favor 33% Oppose 5% Neither Favor or Oppose 2% Don’t Know/Refused

—New Evidence Calls PDK School Choice Poll into Question (Friedman Foundation)

This is a great example of how a subtle change in the wording of a question can significantly affect the way the public responds.

Think of that the next time you hear a politician or a TV talking head recite the numbers from a poll.