Email Tips: Top 10 Strategies for Writing Effective Email

JerzWritingE-text > Email Tips

Follow these email etiquette tips in order to write more effective email messages.

Email in a professional setting works differently from texting and social media conversations.

In a group chat or social media thread, we ask questions, clarify, and correct mistakes in a flurry of messages between peers who are relaxing, phone in hand, during their downtime.

  • u wanna hang out
  • i work tonight but maybe this weekend
  • double shift sunday ☹️
  • how about 5 sat?
  • just remembered nephew visiting this wknd
  • thurs?

By contrast, in a professional setting we can’t expect both parties to be laser-focused on their email, ready to engage in a real-time chat. So we try to anticipate how we can give the other party what they need to resolve the issue without further exchanges:

  • Subject: Do we need to meet with Jim this week to discuss budget proposal, or are you ready to submit?
  • Body: As I was following up on Jim’s notes on the budget draft, I noticed that item 2 calls for a decision this week. Are you good to go, or should we brainstorm with Jim first? I’ve already sent you an invite for my regular mtg with Jim Wednesday at 2. But if you don’t need to meet, just shoot me a quick update I can enter into the Friday afternoon minutes. 

The above email puts the purpose of the message — the actual question — right in the subject line, which the recipient reads before deciding to open or ignore the message. The body delivers a focused message that makes it easy as possible for the reader to act; it even anticipates alternatives.

Writing Effective Email: Top 10 Tips

Created by Jessica Bauer in 2000; expanded and maintained by Dennis G. Jerz

Productivity suffers when email threads fill up with chatty clutter. But busy professionals will notice, and respond favorably, if you follow these steps:

    1. Write a clear, actionable subject line.
    2. Front-load a focused message.
    3. Format for readability.
    4. Avoid unnecessary attachments.
    5. Identify yourself clearly and supply context.
    6. Manage your emotional tone. Don’t rage.
    7. Proofread as if your reader’s time matters.
    8. Understand audience and hierarchy.
    9. Respond promptly, but not recklessly.
    10. Mind your CCs, BCCs and “reply alls.”

1. Write a clear, actionable subject line.

Before you hit “send,” take a moment to write a subject line that clearly lays out the action you want your recipient to take. (You might not have known what that action was when you first started drafting your email.)

In the business world, actionable verbs include confirm, schedule, evaluate, review. Depending on the nature of your email, gentler labels like “suggestion” or “FYI” might be appropriate, but a good subject line should always identify the specific topic.

A vague or blank subject line is a missed opportunity to encourage your recipient to respond. But avoid an inappropriately bossy tone.

If you’re a junior employee, don’t email the CEO about the break room vending machine. If you’re a student, don’t pester the school board about your algebra homework. Tailor your message for the right recipient.

Remember — your message is not the only one in a busy professional’s mailbox. A well-crafted subject line will help them decide that your email is worth their time.

Bad ExampleSubject: [Blank]
A blank subject line suggests that your name in the “From” line is all your recipient should need in order to make you message a top priority. That could come across as arrogant, or at the very least, careless. A well-chosen subject line is your first opportunity to persuade your reader.
Bad Example Subject: “Important! Read Immediately!!
Rather than brashly announcing that the secret contents of your mystery message are inexplicably important…
Iffy ExampleSubject: “Important! Due to ongoing service of the drainage system on North Campus, all cars in the lower lot will be towed in one hour.”
Anyone reading this on their mobile phone will only see the first half of the subject line, which means they will miss the crucial call to action. 
Good Example Subject: “NORTH LOT CARS: MOVE BY 10AM; TOWING EMERGENCY”
That subject line will get more responses.
Bad ExampleSubject: “Quick question.
If the question is quick, why not just ask it in the subject line? This subject line is wasted pixels.
Iffy Example Subject: “Follow-up about Friday
Fractionally better — provided that the recipient remembers why a follow-up was necessary.
Iffy Example Subject: “That file you requested.
The more specific and relevant your message appears, the more likely your recipient’s spam-blocker will let your message through.
Good Example Subject: “10 confirmed for Friday… will we need a larger room?
Upon reading this revised, informative subject line, the recipient immediately starts thinking about the size of the room, not about whether it will be worth it to open the email.

2. Front-load a focused message.

Why are you writing? Are you asking the recipient to take some action? Are you reporting a decision? Responding to a request for details? Apologizing for an error on your part? Build your message around delivering that one specific message.

Tone: Please and thank-you are still important, and including relevant keywords (names of team members or projects) improve searchability, but wordiness wastes your reader’s time (which is rude). 

Directness: You probably don’t need to open with “Dear Ms. Jones,” engage in personal chit-chat, and close with “Yours Truly.” (If you really want to be that formal, send a letter on paper instead.)

Bad ExampleIndirect and wasteful: “Dearest Arnold: I would be very much obliged if, at your earliest convenience, you would trouble yourself to….  Awaiting your worthy response, I remain, as ever, your Philomena.”
Iffy Example Blunt to the point of rudeness: “Need access to website.”
If you get a message like this, you might assume the sender trusts you and really needs your help; however, if you send a message like this, you might appear needy and panicky. 
Good Example Urgent, but solution-focused: “Website down, but my credentials don’t work. Can you or Marcus either let me in, or restart server?”

3. Format for readability.

Organization: Readers will often get partway through a complex message, hit “reply” as soon as they have something to contribute, and forget to read the rest. That’s human nature.

  • Front-load crucial information.
    • Don’t begin with old news and bring your reader step-by-step through your entire thought processes.
    • Do put your decision or request in your first sentence. (Repeat and amplify the basics that should already be in the subject line.) 
  • Use short paragraphs, section headings, bullet points, and bold keywords.  Most people will find unbroken blocks of text boring, or even intimidating — especially when they are using a mobile device. 
  • Number your points in more complex message. (Start with a clear statement of how many parts there are to your message.)
  • Split unrelated points into separate, purposeful emails.
    • Don’t clutter a thread with long messages that send different messages that apply only to different subgroups.
    • Send everyone a brief overview, telling them where they can download the details — in a document from your organization’s Google Drive, OneDrive, etc. (Students especially, see “Avoid attachments,” below.)

Accuracy: Proofread, especially when you are asking your recipient to spend time and effort helping you.

4. Avoid unnecessary attachments.

Rather than forcing you reader to download an attachment and open it in a separate program, you will probably get faster results if you copy-paste the most important text into the body of your email, and post the full document on a cloud server (such as Google Doc or OneDrive) or for students the course management platform (such as Canvas or Blackboard).

Bad ExampleTo: All 1000 Employees
From: Eager Edgar
Subject: A helpful book everyone should read
——–
Hello, everyone. I’ve attached a PDF that I think you’ll all find very useful. This is the third time I sent it the file — the version I sent yesterday had a typo on page 207, so I’ve sent the whole thing again. Since some of you noted that the large file size makes it a bit awkward, I’ve also attached each chapter as a separate document. Let me know what you think!Attachments:

  • Big Honking File.pdf (356MB)
  • BHF Cover.pdf (25MB)
  • BHF Chapter 1.pdf (35MB)
  • [… ]
Be honest now… how many of us would delete the above message immediately, without looking at *any* of those attachments?
Good ExampleTo: Bessie Professional
From: Morris Ponsybil
Subject: Email tips — a subject for an office workshop?
—-
Bessie, I came across some tips on streamlining professional communications. Has anyone volunteered to present at the office workshop next month? Let me know if you’d like me to run a little seminar (20 minutes?) on using email effectively. I can send you a PDF if you want, and I’ll post the table of contents below:

  1. Write a clear, actionable subject line.
  2. Keep the message focused and readable.
  3. Avoid attachments.
  4. […]

Recognize that attachments

  • consume bandwidth (your professor who is out running errands on a Saturday morning does not want to burn 250mb of personal data to check the video you emailed)
  • can require specific apps (such as Microsoft Publisher or Apple’s Pages) that your recipient may not have installed
  • might not display correctly on all devices

5. Identify yourself clearly and supply appropriate context.

When we send text messages to our friends, we expect a lot of back-and-forth. But professionals who use email don’t enjoy getting a cryptic message from an email address they don’t recognize.

If you are asking for a total stranger to do something for you for free, be prepared to hear nothing in response. Introductions and relationships matter.

A formal “Dear Ms. Wordsworth” salutation is not necessary for routine workplace communication, but a little context helps.

Every fall, I get emails from accounts like “spongebob_fan_2008@gmail.com” that ask me about “class.” 

 To: Morris Ponsybil
From: Sally Griffin 
Subject: Graphic design major interested in your marketing internship
Body: This is Sally Griffin; Prof. Blinderson tells me you had some kind things to say about about the mural I finished last week for the Main Street Cat Cafe. I’m reaching out because…
Very professional. A message like this is sure to get a response. 
Bad ExampleTo: Professor Blinderson
From: susdog2009@gmail.com
Subject: [Blank]Yo goin 2 miss class whats the homework
Let’s imagine you sent the above message shortly before class.

That evening when you settle down to your homework, when you check your email hoping to see a helpful reply, you might instead see this:

“Please let me know your name and which class you’re in, so that I can respond meaningfully. I don’t recognize the address. –Dr. B”

Your professor probably won’t see your response until tomorrow, more than a day after you first reached out to your professor. You will have less time to catch up.

Good ExampleTo: Professor Blinderson
From: m.ponsybil@gmail.com
Subject: EL227 Absence, Oct 10
Body: Hello, Prof. Blinderson. This is Morris Ponsybil, from EL227 section 2. This morning, I just found out that the curling team has advanced to the playoffs, so I’m going to be out of town on the 10th. I’ve already asked Cheryl Jones to take notes for me. According to the syllabus, it looks like I will miss a paper workshop and the discussion of Chapter 10.
 
Can you open up the Chapter 10 forum early so I can post before I leave town?
 
And could I come to your office hour at 2pm on the 12th, in order to discuss the paper?
 
Thank you very much. I’ll see you in class tomorrow.
In this well-thought out email, Morris does not simply ask “Did I miss anything?” or “When are your office hours?” and then wait for the professor to do all the work.

Instead, Morris front-loads the message that, like an adult, he has already taken steps to minimize the impact of his absence, and he is very clear about what his professor can do to help him.

6. Manage your emotional tone. Don’t rage.

A good motto: praise in public, and criticize in private. Email is not private.

You might have a very good reason to feel upset. Still, you should take a moment to cool off before you click “Send.”

Save a draft, go get a cup of coffee, and imagine that tomorrow morning someone has taped your email outside your door.

If your current problem erupts into a real crisis, wouldn’t you want the record to show you didn’t take a hostile troublemaker’s bait? 

I don’t mean that you should be a doormat or punching bag. But if you feel you’ve been wronged in a professional or academic setting, saving a draft and going for five minute walk might save you a lot of trouble down the road.

Bad Example@#%&*! $%@!
🤬💢💥🔥💣💀⚡💥🩸
Go ahead… type out all those perfectly human and probably well-justified emotions in any way that helps you process them.

Just don’t hit “Send” while you’re still angry.

Good ExampleFrom: Clair Haddad
To: Ann O. Ying
Subject: Re: Ongoing Problems with Project
Body: I’m not sure how to respond, since last week you told Sue that you didn’t need any extra training, so I cancelled Wednesday’s workshop.
 
I can CC Sue in on this thread if you like, since she’s the one who will have to approve the budget if we reschedule it.
 
Meanwhile, I can loan you my copies of the manual, or we can look into shifting the work to Tracy when she gets back Monday.Let me know what you’d like me to do next.
 
—Original Message –-
 
From: Ann O. Ying
Subject: Arrgh!
Body: I tried all morning to get in touch w/ you. Couldn’t you find a few mins b/t meetings to check your messages? I’m having a rough time on this project, and sorry this is last min, but I’ve never done this before and I think the least you could do take some time to explain it again.
Ann has already dug herself into a hole. Perhaps Clair drafted an angry response, but then took some time to cool down.

The email Clair actually sent offers several options, and specifies how she plans to move forward if Ann doesn’t make a choice before the deadline.

Clair’s measured response preserves her professional reputation and reminds Ann that they are on the same team.

7. Proofread as if your reader’s time matters.

If you are asking someone else to do work for you, take the time to make your message look professional.

If you are sending a message that will be read by someone higher up on the chain of command (a superior or professor, for instance), or if you’re about to mass-mail dozens or thousands of people, take an extra minute or two before you hit “send.”

Read your draft aloud. Use your computers text-to-speech feature. Have someone else read it aloud to you. Print it out and look at it, word for word, with a pencil in hand, while you sip your tea.

8. Understand audience and hierarchy.

It’s not just what you write, its how you write.

When you are writing to a close colleague, it is probably OK to use emojis and nonstandard punctuation — but bear in mind that all work emails are archived, and any one of them might end up in the CEO’s inbox. 

While some workplaces have tight security protocols, anything you send over email might end up screenshotted and shared far and wide. 

If you stretch the truth in an email (downplaying a problem, leaving out an important detail because it would make you look bad, etc.), you’re creating a written record that your recipient can (and will) use to determine whether

  • you are uninformed about the truth
  • you are informed but deliberately misrepresenting the truth
  • your confused and conflicting emails mean you aren’t a reliable source for determining the truth

8. D9. Respond promptly (no ghosting!) but not recklessly.

Ghosting a professional contact is rarely wise.

Even if your reply is, “Sorry, swamped this afternoon, will get back to you ASAP,” or “I need to check on a few things before I’m ready to respond,” at least your correspondent will know you got their message. 

Sometimes email is too fast!

At my first full-time job after grad school, I felt flattered when a colleague I did not know very well emailed me asking for help.

I replied right away, and wrote a long, detailed response.

After I hit “send,” I saw that my colleague had sent a follow-up almost immediately after the first, explaining she had solved the problem on her own. 

Worried that I would look overeager because I had replied with so much detail, I quickly sent her another response, intending to convey that I regretted missing her follow-up.

The response I sent was this:

“Should have paid closer attention to my email.”

What I meant that *I* should have paid attention to what was in my inbox.

This was around 1999, at a time when email clients did not visually group related messages, but simply listed them in the order that they arrived.

Because our emails crossed, it seemed to my colleague that I had read both of her messages, fired off an unnecessarily detailed critique of how she solved her problem (my recommendation was a little different than the solution she found) and then (as she saw it) I apparently followed that up with an even ruder message, scolding her her for solving the problem on her own, rather than waiting to read my take. 

From my perspective, I had felt flattered she had asked for my expertise, awkward and embarrassed that I had put in all that effort without knowing she no longer my advice, and crushed that she perceived my reponses as escalating rudeness.

I doubt the incident had much of an impact on her, but here I am still face-palming 25 years later.  

If I could do this over again, I would have responded very briefly and quickly to her initial message, asking whether she would like me to dig deeper. I would have saved myself a lot of time and avoided distressing a person I thought I was helping. –DGJ

10. Mind your CCs, your BCCs, and your “reply all”s. Respect and Restraint

Use BCC instead of CC when sending sensitive information to large groups.

A “carbon copy” was document-copying technology invented around 1805 and used through the 1980s. A “blind carbon copy” means each copy does *not* include the names of the other recipients.

While most people know that email is not private, it is good form to ask the sender before forwarding a personal message.

And many an “email flame war” has been started by someone who responded to a group message with “reply all” instead of “reply.”

If someone emails you a professional request, it is perfectly acceptable to forward the request to a person who can help — but forwarding a message in order to ridicule the sender is tacky.

Be tolerant of other people’s etiquette blunders. If you think you’ve been disrespected, quote the line back to your sender and add a neutral comment such as, “I’m not sure how to interpret this… could you elaborate?”

Especially if you’ve been publicly wronged, present yourself as the calmer party — and give the offender a chance to apologize profusely.

 


References & Further Reading

  • Alsop, Stewart. “My Rules of Polite Digital Communication.” Fortune. 142.2 (10 July 2000): p 76. Online. Academic Search Elite. 9 October 2000.
  • Cronin, Jennifer. “Netiquette, schmetiquette.” Des Moines Business Record 16.24 (12 June 2000): p 11. Online. MasterFILE Premier. 9 October 2000.
  • “Email Etiquette.” I Will Follow Services. 1997. <http://www.iwillfollow.com/emailetiquette.html>. 9 October 2000.
  • Nucifora, Alf. “Use etiquette when messaging via email.” Memphis Business Journal 21.51 (14 April 2000): p23. Online. MasterFILE Premier. 9 October 2000.
  • Thorton, Sam. “Rules and Regulations: Email Etiquette.” 29 April 1998. <http://www.lse.ac.uk/Depts/ITS/rules/email.htm>. 9 October
    2000.

See Also

Surviving Group Projects in College: Helpful Tips.
What can you do to increase your chances of having a successful group project?


12 Dec 2000 — first submitted by Bauer
23 Jan 2001 — posted by Jerz
16 Feb 2001 — updated by Jerz
25 Oct 2001 — minor updates by Jerz
16 Apr 2003 — further updates & changes by Jerz
10 Jun 2004 — strengthened advice against attachments
28 Aug 2004 — trimmed a few minor redundancies
19 May 2008 — updated items 1-3
20 May 2008 — updated items 2-4
23 Jun 2008 — corrected typos identified by Bob Folline
04 Mar 2010 — adding considerations for mobile email users
08 Mar 2011 — formatting changes
20 Dec 2011 — changed “e-mail” to “email” throughout
03 May 2012— very minor tweaks
22 May 2013— updated info on attachments; minor tweaks to layout and phrasing
02 Jun 2015 — updated items 2&3; minor tweaks throughout
18 Jun 2017 — modest tweaks; added references to emojis; removed a dated reference to “PDAs
18 Dec 2019 — removed dated reference to “Millennials,” most of whom have probably learned these lessons by now
14 Nov 2025 — updated items 1-5 to update for a GenZ audience. (emoticons -> emojis; adding references to cloud and more references to mobile devices; updating examples that referenced hotmail and “leet” spelling)
15 Nov 2025 — updated rest of document; combined two thin items in order to highlight advice on CC, BCC, and “reply all”

360 thoughts on “Email Tips: Top 10 Strategies for Writing Effective Email

  1. Very good information. Still amazes me how people who send email do not know what BCC stands for.

  2. Thanks for this. Very useful but it should also be remembered that email information should be in “bite-sized” pieces. Otherwise the reader loses the thread at the end of a long spiel.

  3. I really thank you for your useful steps and forms, sometimes I’d say no need to be perfect to write a message to someone, but now I believe it is important to be written like that .
    Thnx.

  4. Stumbled across your article today. Was going to cut and paste the parts about subject lines and using standard capitalization and punctuation, and send them to friends and relatives who are particularly guilty – but decided to just bookmark this site for future use when I am REALLY FED UP! I think *I am pretty good about avoiding most of the sins – except for the one about rambling on and on (which I still do in snail mail correspondence as well!). Sending a separate e-mail for each subject would probably be the best solution for someone like me – and it might even help me keep the correspondence shorter…

    Thanks! This is one of the best things I HAVE stumbled across on the Internet in quite a while…

    Tiiu

  5. Does not help at all…try writing something worthwhile and meaningful instead of being vague and focusing too much on what not to do

  6. hi sir/ madam,

    It is very usefull to us,

    I am working as a marketing executive, how can i improve my skills, please tell me.

  7. Thanks you very much sir for very needed topic. I am a student of MBA(RM) from Central University Lucknow, UP, India. Please suggest me how can i improve my communication and writing skill.

  8. Very nice learning, may i please know any dedicated site(free) for writing good emails, I always find myself at loss of right words instead of having good vocabulary.

    Regards,
    Sumit

  9. i want to know more about official mail. I am new in mail writing . please help to improve my mail language,
    thanks n best regard,

  10. Thanks for addressing a very needed topic! It’s encouraging to know that others are equally frustrated by missing or otherwise useless email subject lines. However, I am somewhat leery of using the subject line to summarize the content of the email message. Yes, the practice has its place, but I have received too many email messages with no message content at all, only a subject line that does an inadequate job of providing the information I need for an appropriate response. Instead of freeing up my time with this summarized message, my workload has actually increased because now I must follow up with the sender in order to learn all the details I need. And when I don’t even know the person sending the email or I am only slightly acquainted with that individual, and I am greeted by a “message” consisting of a few terse words in the subject line, I find the practice rude and inconsiderate as well as unhelpful. Summarize the email’s message? Absolutely. But in the process, please don’t eliminate essential content from the body of the message.

  11. It is interesting and got clarified with your suggestion. It was at the right time i say your page
    thanks
    Sivakumar.M ( India,Chennai)

  12. Great Article, thanks! Another great tip I found:

    “When you’re not sure whether to write it down or not, DON’T!”

  13. I’m curious about this scenerio: a person starts mildly flirting with a co-worker through IM. The flirt-ee always responds in caps. Is that a subtle sign that they are not interested in being flirted with by the flirt-er? All caps emails and messages are very unattractive so could “all caps” be a way for someone to discourage unsolicited flirting?

  14. Hi.thank U.very helpful.
    is it nessessery to have a signeture in our emails ?
    my master ask us to write an e_mail for him, the e_mail etiqette is important for him. if you think that signture is important and have effect in my mark please tell me, where I have to place my signture. and if it possible for you tell me some signture. my majore is IT.
    Thanks a lot.

    • I don’t mean to sound harsh, but I’d be willing to bet that putting in serious time and effort improving your English would please your “master” more than a quick fix like adding a signature line. Calling your instructor “master” suggests that you are his “slave,” which is demeaning to you and insulting to him.

      How does your instructor sign his his emails? If you are especially interested in pleasing him, then use his emails as a model.

      If your instructor is going to evaluate your email, ask for models of acceptable and unacceptable emails. But first, look in the syllabus or textbooks to see whether that information is already part of the assigned readings.

  15. Hello,
    Thank you for your information. I cannot underemphasize the importance of your etiqette, especially the comment about walking away from an angry reply, get a coffee and don’t send it. Not only employers, but any recipient, can and will misconstrue or misuse information like this that can permanently and horrendously damage not only a career, but defame a character. Be very careful about email, as this has become a method of unforseen pitfalls…

  16. Hi,

    My Boss has sent mail , like this

    First of all, start improving your communication skills especially during speaking/writing mails to higher ups/colleagues . Please do pick up a book in “Communicative English” or “Business Correspondence” and get started. Please feel free to check with Vinoth/me for assistance as well.

    Please help me

    How to improve my communication skill?

    • I’d suggest that you do just what your boss suggested — pick up a book, and get started.

      You can go to your local library, or spend a few bucks in a bookstore. Study the examples and do the exercises. Join a forum or email discussion list in your field, or in a hobby area where you already have special knowledge. Rather than writing in and saying “Hi, I’m new here, everyone please help me with my business correspondence homework so I can keep my job,” just start offering advice and answering questions. Edit a Wikipedia page, and follow along with the “Discussion” page, and help resolve disputes. Start a blog about something you care about, and practice writing every day. Go to your company’s technical writing department, make friends with the writers, ask them whether there’s some favor you can do for them, in return for their honest opinion. Is it your grammar? Are you too informal, talking to higher-ups like they are your buddies? Are you too blunt, talking to colleagues as if they are your underlings? Is your email address sparkleprincess1990@hotmail.com?

      I don’t know the culture of your work environment; you will need to educate yourself on proper business writing etiquette, and decide how you can change your communication style.

  17. Very Very Good tips! But I would like to add one more point, that many times people use “Reply to all” option while replying to emails. But replying to all creates a headache for the other people who were in the senders distribution List.

    So, I would like to say that first people should know the difference between “Reply” and “Reply to all” and then think if the reply is important for all or not. If the reply is only meaningful for the sender then there is no point in disturbing others in the senders list.

    Well that was a very nice and informative article. I have bookmarked it for the future reference.
    Thanks for sharing!

  18. Just started job that requires /expccts proper email etiquette. This is the best and simple advise i have found . Thanks

  19. HI? Your e-mail 10 tips are not good, just seems to be waste . All of them very elementary tips. May be my son who knows very well about it than you. Now he is just 7 years old but can do that.

    Don’t be pround of yourself. Your education must be considered just secondary – junior grades.

    Yours
    Beke, G

  20. i have joined one new company four months back , and i have not yet recieved my SAP authorisation . the first request mail for asking SAP , was just 4 months before ,i had sent almost 15 mail for the same but still they have not done it.
    Can any one please help me in wrting a mail to the IT department for asking for the same … as i have tried 15 times ..

    • They are either choosing to ignore your emails, you aren’t emailing the right person, or your address has been trapped by a spam filter. Try a phone call, physical letter, or personal visit. Or, consider that maybe someone is trying to give you a hint.

  21. Hello Mr. Dennis,

    I am really thankful for what info you have given here. It would be really great if you put up an example of an email asking for a week leave to your senior manager.

    Cheers,
    Vijeth J K

  22. Hi Dennis,

    Do you have any suggestions for dealing with external clients/partnerships where the project must succeed and there is difficulty getting the necessary information from the client to be able to move forward with the project and meet deadlines? Specifically looking for diplomatic wording to achieve responses and maintain great rapport with the client.

    Thank you.

    • Only somebody who already knows the relationship — or someone willing to put in the hours necessary to learn about the whole situation — would be able to give any specific advice.

      One problem I see is the phrasing “the project must succeed.” Who says it must succeed? You, obviously; do your outside clients (potential customers? potential donors?) see the same necessity? Might they instead see something optional, or even an annoyance?

      If you are trying to raise funds to fix a leak in the local dam upstream of the city, then you’ve got everyone’s self-interest on your side; if you are knocking on doors during dinner time selling encyclopedias, then the compliance you consider “necessary” (so you can feed your family on encyclopedia commissions, or so you can do whatever noble work your foundations supports) may conflict directly with other people’s plans to keep their money and their time for their own families.

      From what I can see, general email etiquette (the subject of this web page) is not likely to solve the problem you describe. You may instead need a PR professional skilled at appealing to people’s better nature.

  23. Great information – thank you. How would you apply that to external clients where the outcome is dependent on their input and is necessary?

  24. Would you mind providing some examples of how to diplomatically solicit input/responses from associates/clients who repeatedly do not supply requested information from the initial request sent to them? Have to follow up week after week on the same email. Their required input is the dependent domino that falls on the next actions to be taken. Cannot move forward until they respond. I never want to come across as nagging, pushy or demanding or embarrass them.

    So very much appreciate your help.

    • Meredith, you might want to check out a general textbook on business communication.

      Once a few years ago when I found an online student project had plagiarized my work, I sent an email to the professor, then when I heard nothing, two weeks later I forwarded my original email to the professor and the professor’s chair, and then two weeks after that, after having heard still nothing, I contacted the professor, the chair, the dean, a vice-president for PR, and also posted about the whole thing on my blog. (Within a few hours I got an immediate response, and I posted an update saying I was satisfied with the resolution. But I don’t recommend that you take your internal problem into the public arena like that.)

      You might document your efforts to get compliance, along with a quote from whatever spec or regulation that you’re following; spell out what you see as the consequences, and ask your supervisor to talk to their supervisor, to make sure that you’re making the right request to the right people, for the right reasons.

      They may not have the info you want, they may have been told by their supervisor to put your request on the back burner, they may feel this is your problem and not theirs, they may not agree with your definition of “moving forward,” etc. etc.

      If you can make your request a multiple choice question, rather than an essay question, you’ll probably get faster compliance. If you can at least get them to commit to saying “We have no feedback for you,” and the project fails, they can’t come back later and complain that you didn’t listen to their advice. If you have to go on without their suggestions, and the project succeeds, then you can take all the credit.

  25. Hi There
    i need to know how i can delete from THE ATTACHMENT that is including in an e-mail
    some words.
    thank you in advance

    • Evelyn, that answer completely depends on the email client you are using. Try the “help” menu, or search online for a user group devoted to your email software.

  26. Dear Dennis,
    I need help writing an email to possible employer. A month ago, I had an interview with Director of the company & he wanted me to start working for him in couple of months (he is unsure exactly when). I did write “thank you email” immediately after interview, and he responded very kindly that he would like to stay in touch.
    Since he is a very busy person, I would like to remind him of me with an email message. How can I do that without being pushy?
    Thank you for writing such a great article, and for your time in answering my question.
    Lina

    • I would reply to the last message your potential employer sent you, preferably the one that contained the invitation to stay in touch. If you can say, “Here is an updated resume” that would also be a good reason for a follow-up. Keep your message short.

  27. Our company is opening new branch & Im getting shifted which i dont like, as it will be very far to travel. How can I mail my boss not to shift me to tat new branch & i would like to continue in same branch. Plz reply ASAP.

    • Sounds to me like this is serious enough for a printed letter. This handout is more for routine office communications. Your boss may not intend to give anyone a choice in the matter; and indeed, your boss may simply be passing along news that was decided upon elsewhere. Any business-writing textbook will probably have a section on the “letter of adjustment.” In your letter, don’t use any txtspk shortcuts, and rather than giving your personal reasons for not wanting to move, try to give your boss professional reasons for why the company should keep you where you are.

  28. I know that typing in all caps is considered shouting when it is part of your text, but does that also apply to the subject line ?

    I always thought the subject line was exempt from this rule. Am I wrong? Some one please tell me—

  29. I’m curious of anyone else has encountered the following situation: One person in my company consistently adds his reply to an email to the subject line. Sometimes, that reply is repeated in the body of the email; other times that constitutes the entire response. Not only does this make for very long email subjects, it can make the thread more difficult to follow.

    In more than fifteen years of using email for personal and business communications, I have never previously seen anyone do this. I have searched for etiquette rules on this subject but find nothing that directly addresses it. This person is of a personality type such that he has, to date, ignored polite suggestions he change this practice.

    Any comments or suggestions?

    • I’m assuming this person is above you in the pecking order, or else polite suggestions wouldn’t be so important. I knew of one senior colleague who would put his whole response in the subject line, but I never thought it was worth bringing to his attention.

      If your colleague still doesn’t change his ways after you casually show him how his long subject lines get truncated on your smartphone, or demonstrate how your email reader sorts incoming messages by thread, or show him this website, maybe he’s a more of a phone person, or a face-to-face person, and his lack of email finesse hasn’t impacted his career. Responding to incoming email just may not be a big part of the way he does his job, so the few seconds he might save each of his potential readers is just not weighing on his mind.

      I had a colleague, an education professor, who always typed in all caps. As a new hire, I was mortified that I had offended her, and every time I opened a message from her, I felt like I was being slapped. But it was easier for me to learn to read her messages differently, than it would have been for me to get her to change.

      I used to grit my teeth whenever somebody would send a 2MB attachment to 1000 people to advertise an event, without putting the time and location of the event in the body of the email. I still don’t like having to open attachments, but I don’t want to be THAT GUY who always complains.

  30. These above tips are useful for me in writing emails
    Kindly advise me some more techniques in using and answering letter to clients in hotel management as well as sample of fomal letter
    Thanks for your sharing

  31. Thank you very much. I learned very important things on writing e-mails. Hopefully I will get better and learn how to communicate more better.

  32. Dear Dennis,
    I really enjoyed this article, it helped me to articulate my writing skill. Thanks a lot

  33. I really enjoyed reading your article. I am in the military are we are very formal when emailing someone that is in a higher rank than the sender. We always start with their rank and name and end with v/r (very respectfully) I have seen lots of flaming and folks getting blasted on “reply all.” I will pass this along to other military professionals! Thanks again.

  34. I m very poor in written communication due to lack of vocabulary pl guide me to improve myself by giving me all related much vocabulary material pl……

  35. I'm doing email at my work and this article was very much helpful.I hope you can post other scenarios that may be of great help.

    regards.

  36. This article on writing proper E-mails and netiquette was helpfull. So many times people have not considered a number of things in this article that made their E-mail confusing, pointless , or frustrating. I hope people take the time to learn the right way to E-mail, and save us all some time.

  37. Hi,
    I am working in bpo company in mailing process, I want to know that if I get mail from customer then how can I reply that customer very nicely

    • Pooja, you might try a business communication textbook, which would have examples of how to respond to a customer complaint, how to give bad news, etc. The basics would apply whether you are communicating in person, over the phone, or by email.

  38. It is a very useful article and Thank you so much for sharing.

    I am a non-English native speaker and I will join Deloitte(a UK company) soon. But I am not confidence with my writing in formal English. Do you have any suggestion for improving “professional email writing” skills? Thanks!

  39. Jessica and Dennis,

    This is just a quick comment to tell you how helpful I found this article. Having just searched "how to compose an informal e-mail" this article was one of the first that came up on the results page.

    I now have a lovely message composed and ready to send. I'll revise it one last time for spelling and grammatical errors before pressing the magic button that will set it free into cyberspace.

    Thank you for taking the time to write such a detailed article.

  40. Dear Dennis: This is a very thought-provoking and interesting article. It is very helpful, indeed. I just have a question for you, if you don’t mind–Does one have to respond to a response email? For example, I had emailed a friend (both personal and professional)a friendly follow-up email,in regard to if he has gotten a chance to read my story. About 3 weeks had passed by when I had sent it to him. After I sent my follow-up email,he had sent me a response to my email barely 10 minutes later to let me know that he has been meaning to write to me, and that he hasn’t forgotten about my story. He will read it a.s.a.p/soon and then connect with/call me soon about it. I assume I can leave it at that, or is it proper ettiquitte to acknowledge/respond to his response to my inquiries? Thank you for writing such a great article, and for your time in answering my question–Best Wishes–Sumona

    • If an email goes two working days without acknowledgment, I should think a polite follow-up is appropriate.

      Responding seriously to other people’s writing takes time; if your friend does that sort of thing for a living, but you’ve asked him to give you free advice, I’m not sure I can think of any gracious way to get him to hurry up already.

      On the other hand, he may have read your work and thinks it would need a lot of work in order to be publishable, but he values your friendship too much to risk hurting your feelings.

      In any case, after this much time has passed, I’d give him a gracious way to back out entirely, while keeping your friendship intact.

      • Sorry, but that wasn't really his question. His question was whether or not it is proper etiquette to respond to a response email. I have the same question. I emailed a prospective job about if a decision has been made yet. She said that it has not been made and they should know by the end of the month. Should I email her back and say thanks for answering and that I would contact her again by the end of the month? Or do I just leave it at that and wait until next week to email her again?

        Thanks :)

  41. There is a colleague here at work that she is used to right ALL CAPS when she does not like something, and that is really bothering me, she even does that with everybody in the office. I think is rude and out of place.
    Thanks for the tips!

  42. It was really good article for the students like us.Keep it up.i really enjoyed alot reading this article.

  43. This was very helpful, but I want to know more about subject lines. It has been a huge topic of discussion in my workplace, because our boss always uses what should be the first line of the E-Mail Body as the subject, then leaves it out of the E-Mail. When we tell her not to do that, because the subject tends to be so long that it gets cut off with … at the end, she says it is informative and tells what the E-Mail is about. The problem is that because it cuts it off with … we tend to miss an important fact that was after the … or the body of the E-Mail makes no sense because we either didn’t read the subject or didn’t see what was after the … What are your comments on this?

    • You might ask a senior colleague or someone not in the exact chain of command to show your boss a screenshot of what her mails look like with the subject line cut off. I agree that’s not what the subject line is for.

  44. I’m thinking about the training of email writing to my colleagues. So I googled this subject then I found your article which’s is one of best I ever read. Thanks a lot.

  45. Hello.

    I can't tell you how much I enjoyed reading this article. It is one of my weaknesses that I have to start improving and I am glad someone like you can shed a light on the do's and don'ts of the email world. I would have loved to see more examples of how to start an email which requires you to negate someone's request "a NO"-email such as I am sorry to tell you… or I regret to tell you… and also "a YES"-email such as I am happy to let you know… etc. or an email where you would want to ask someone to do something for you as in Could you tell me the… or could you let me know… but I would most of all like to know how I would reply to colleagues that have done something helpful. For example, once my colleague has helped me to search for the information I asked him for and I would like to ask him of more information (bear in mind that we could sit in two different offices in two different countries and even parts of the world, I could be in Europe and he in USA). How would I start the email with a thankful yet humble way yet still showing that it is important that he can retrieve the next load of information as soon as possible. And I do not want to sound to formal or professional since it is a colleague that I have had close contact with but still not too friendly.

    I am looking forward to seeing more tips &amp; tricks of the corporate email world!

    Thank you for an interesting eye-opener.
    Maria

    • Thanks for your note, Maria. When it comes to the standard business letters (good news, bad news, request for adjustment, etc.) I am not sure email is different enough that it requires separate examples. But perhaps the next time I update this page I can add some links to good examples.

  46. I have a simple signature for everyday use, a more informative one for first-contact situations (that includes links to my websites and social networking profiles) , and one full of legalese (that I would use if I’m discussing a sensitive topic).

    In the old days of Usenet, it was considered bad form to post a message that had a .sig longer than the message itself.

    • i wadnt to know more about office mail. I am totally new in mail writing . please informed me how a is compited

  47. I completely agree with your article. I would have like to seen more about signatures, and how they play into email etiquette. Every email client seems to be different and I always wonder what the best format is for signatures. What do you think?

  48. I can’t tell you how much it bothers me that communications from people I do business with are so often completely devoid of any type of etiquette. In fact, I can always tell what level of services my clients will require based upon the spelling and grammar in their emails and the general way they handle communications. I know that in IT100 classes most universities are teaching internet and email etiqeutte, but it seems that is being lost prior to graduation, by the looks of things…

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