“A lot of people in the weblog world are asking ‘How can we make money doing this?’ The answer is that most of us can’t. Weblogs are not a new kind of publishing that requires a new system of financial reward. Instead, weblogs mark a radical break. They are such an efficient tool for distributing the written word that they make publishing a financially worthless activity.” —Weblogs and the Mass Amateurization of PublishingShirky)
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