I’ll be alert, you be alert, for Breyers “frozen dairy dessert.”

[N]ot all Breyers is what we once understood the name to mean. A Breyers carton in the store’s freezer might be ice cream, but the Breyers carton right beside it, identical in nearly every way, might be something called “frozen dairy dessert” — which, when translated from the original Orwell, means: not ice cream. —Remembering When Ice Cream Was, You Know, Ice Cream – NYTimes.com.