I like everything. Or at least I did, for 48 hours. Literally everything Facebook sent my way, I liked—even if I hated it. I decided to embark on a campaign of conscious liking, to see how it would affect what Facebook showed me. I know this sounds like a stunt (and it was) but it was also genuinely just an open-ended experiment. I wasn’t sure how long I’d keep it up (48 hours was all I could stand) or what I’d learn (possibly nothing.)

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After checking in and liking a bunch of stuff over the course of an hour, there were no human beings in my feed anymore. It became about brands and messaging, rather than humans with messages. Likewise, content mills rose to the top. Nearly my entire feed was given over to Upworthy and the Huffington Post.–Gadget Lab