This rhetorical power derives from the “-ification” rather than from the “game”. -ification involves simple, repeatable, proven techniques or devices: you can purify, beautify, falsify, terrify, and so forth. -ification is always easy and repeatable, and it’s usually bullshit. Just add points.

Game developers and players have critiqued gamification on the grounds that it gets games wrong, mistaking incidental properties like points and levels for primary features like interactions with behavioral complexity. That may be true, but truth doesn’t matter for bullshitters. Indeed, the very point of gamification is to make the sale as easy as possible. —Ian Bogost – Gamification is Bullshit.