“We need a cultural shift so that young girls and women feel that playing games is not a testosterone monopolised hobby reserved for their boyfriends and husbands,” urged Mr Lowenstein.

For this to happen, game producers need to think radically about the sorts of games they make, said the ESA president.

As part of this, games had to become easier to play, as often people are intimidated by the technology or the complexity of a title. —Alfred Hermida —Call for radical rethink of games (BBC)

Thanks for the link, Rosemary.