A conservative estimate from the study says 17 percent of overall media is consumed via the Internet, and Horan notes that other researchers like Forrester have placed that number even higher.
[…]
Yet, studies have shown that only about 8 percent of advertising goes to the Internet, Horan said. —Candace Lombardi —Study: Web is the No. 1 media (C|Net News.com)
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I can see a link there. I tend to choose media without adverts, too.