Called Muxlim Pal, it allows Muslims to look after a cartoon avatar that inhabits the virtual world.

Based loosely on other virtual worlds such as The Sims, Muxlim
Pal lets members customise the look of their avatar and its private
room.

Aimed at Muslims in Western nations, Muxlim Pal’s creators hope it will also foster understanding among non-Muslims. —BBC (via)