Penguin recently posted this video to YouTube, explaining that it was an internal training video that was a big hit with the sales force. On YouTube, I posted a comment saying that if it worked on their sales force — that is, if their sales staff didn’t get the gimmick before the midpoint, that actually says quite a lot about their industry.
It’s nice enough, but the style of the scrolling text directly echoes The Lost Generation, which implemented the same rhetorical trick better, about 2 1/2 years and 12 million YouTube hits ago:
And the idea of using scrolling text as a palindrome has a history… this is apparently from 2006:
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