In essence, it is admitting defeat. By offering the ability to embed photos, Getty is saying it cannot effectively police the use of its images in every nook and cranny of the internet.

Its code, which can be cut and pasted onto any website, is similar to the tool YouTube provides for sharing its videos. Images cannot be resized and they will all incorporate a Getty Images logo, as well as a credit for the photographer. —BBC News – Getty makes 35 million photos free to use.