It’s hard for me to think of Facebook as the “good guy” in any situation, but I am pleased to learn that FB is adjusting its algorithm to penalize click-bait headlines.

A small set of publishers who are frequently posting links with click-bait headlines that many people don’t spend time reading after they click through may see their distribution decrease in the next few months. We’re making these changes to ensure that click-bait content does not drown out the things that people really want to see on Facebook.

via News Feed FYI: Click-baiting | Facebook Newsroom.