There are more museums in the US than there are Starbucks and McDonalds – combined

I have no particular problem with the plural of “Starbucks” being “Starbucks,” as “Starbuckses” would sound a little too precious, but how does the Washington Post get from the singular “McDonald’s” to the plural “McDonalds”? There are roughly 11,000 Starbucks locations in the United States, and about 14,000 McDonald’s restaurants. But combined, the two chains…

We Got A Look Inside The 45-Day Planning Process That Goes Into Creating A Single Corporate Tweet

The professionals don’t always spend 45 days designing a single tweet, but this one got just two favorites. Shortly after, Lindsay met with a copywriter and graphic designer to brainstorm tweet ideas for the next month. It was then that the copywriter suggested a tweet centered around the idea that Camembert, a French cheese popular…

Amazon’s Tactics Confirm Its Critics’ Worst Suspicions

This week, as part of a contract dispute with the publisher Hachette, we’re seeing Amazon behaving at its worst. The company’s willingness to nakedly flex its anticompetitive muscle gives new cause for concern to anyone who cares about books — authors, publishers, but mainly customers. Here’s the back story: In an effort to exert pressure…

Facebook’s Mike Hudack rants about the media: Why won’t anybody do something about these shallow viral stories?

When a Facebook executive whines about all these shallow viral links clogging our feeds, Slate’s Jordan Wiessmann clicks him a new one. If only we, the American people, could summon a champion. Someone who could, with the change of a single algorithm, turn the entire media ecosystem on its head. But who? –Jordan Weissmann, Slate.

Times photo staffer’s invention: the streaming backpack

“From a photographer’s perspective it makes our photography process more similar to the days of film, where you went out you did your assignment, dropped off your roll of film, and went off to do another assignment. Now you download your cards, color correct and caption it. It takes away from the creative process of…

Video Resumes

I’m thinking of asking students in a media class next term to make a video resume. Zulic came across one applicant for a marketing job who had posted a three-minute YouTube video highlighting some of her prior work, along with her future ambitions. She got the job, beating out hundreds of others. Such video resumes…

Standardized-test robo-graders flunk

“According to professor of theory of knowledge Leon Trotsky, privacy is the most fundamental report of humankind. Radiation on advocates to an orator transmits gamma rays of parsimony to implode.’’ ANY NATIVE speaker over age 5 knows that the preceding sentences are incoherent babble. But a computer essay grader, like the one Massachusetts may use…