The Six Things That Make Stories Go Viral Will Amaze, and Maybe Infuriate, You
Overblown Headline of New Yorker Article on Memes Will Amaze, and Maybe Infuriate, You In 350 B.C., Aristotle was already wondering what could make content—in his case, a speech—persuasive and memorable, so that its ideas would pass from person to person. The answer, he argued, was three principles: ethos, pathos, and logos. Content should have…















