“Say these two words to the next person you see: ‘Krispy Kreme.’ They’ll respond one of two ways. You might get a blank and puzzled stare…Or they’ll smile and start telling you a story about when they last had one of nature’s most divine foods: the hot glazed Krispy Kreme doughnut.” Stewart Deck —Krispy Kreme: The Doughnuts That Keep on Giving (taquitos.net)