“Writing for the Web is not the same as writing for print. People read differently on the Web. They scan read?jumping quickly from one piece of content to the next. People are much more action-orientated on the Web. They get online to get something done. Words should always be driving actions.”

1. Know your reader
2. Take a publishing approach
3. Keep content short and simple
4. Write active content
5. Put content in context

Gerry McGovern —Writing for the Web: Part 1McGovern.com)