This paper examines metablogging in terms of Dawkins’s concept of the “meme” and Reddy’s critique of the “conduit” metaphor for communication…. The language of metablogging uses metaphors that emphasize communality and proximity, and thus offers an alternative to the social risks Reddy associates with the conduit metaphor. —Dennis G. Jerz —(Meme)X Marks the Spot: Theorizing Metablogging via ‘Meme’ and ‘Conduit’ (BlogTalks)