THE world’s newspapers enjoyed buoyant advertising sales in 2003 but overall reader numbers were in marginal decline, according to a report on the state of the industry delivered at the 57th annual World Newspaper Congress today. —Christine Pouget —Newspaper advertising up (Daily Telegraph)
An interesting detail buried in this story: “The distribution of free newspapers – not reflected in the overall figures – grew spectacularly in 2003, rising by 16 per cent.”
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Hmmm. I heard on NPR the other day that advertising was up, which would mean that consumers are shopping even more. Firms tend to spend on advertising even when there’s a bear in the market just to keep themselves in the public eye, but they wouldnt spend billions if things were slow. Strange.