E-books may be getting all of the attention in publishing these days, but the hype overshadows the cold reality of business: E-books are still just a small fraction of the market. James McQuivey, an analyst with the technology research company Forrester, says that’s why publishing is in such a tough place: A revolution may be under way, but it is by no means complete.
“The problem publishers face is that they are organized around analog economics, you know, that are decades, if not centuries old. And so, from their perspective, cheaper books threaten that,” McQuivey says.–NPR